EXECUTIVE SUMMARY
Greater Grand Rapids Talent Landscape:
Every thriving economy relies on the skills, insight, and strength of its workforce for sustained prosperity. Greater Grand Rapids enjoys a robust and growing population that is becoming younger, more educated, and increasingly diverse with each passing day. Compared to national and state averages, our region has a higher concentration of young people across all age groups from 0 to 34 (see page 8). Our population is also becoming more educated, experiencing a nearly 20% increase in 25- to 34-year-olds holding a bachelor’s degree or higher – more than twice the national average (see page 14). And, our community’s diverse population has increased significantly, growing to nearly 25% of the region today (up from 17% two decades ago) and projected to hit 35% by 2050 (see page 8). These demographic shifts position our people and our employers for continued economic prosperity. Like much of the country, our region has seen the intensity of the pandemic-era labor market subside, with the labor supply now exceeding pre-pandemic levels. Recently, labor demand has slowed. Job postings remain near record highs, yet actual net job growth is modest. In response, employers are placing greater emphasis on retaining their current employees and investing in training to prepare their talent for the workforce of tomorrow.
3.5% 27,463 615,596 1,105,379 $30.80
Population
Labor Force
Unemployed Population
Unemployment Rate
As you plan for your workforce needs in 2025 and beyond, use this Talent Report as a strategic resource.
Note on the Data: The Grand Rapids Metropolitan Statistical Area is used as the primary geography for this report unless otherwise noted. Retention call data from The Right Place encompasses the organization’s eight county service area (Kent, Ionia, Montcalm, Mecosta, Newaygo, Lake, Oceana, and Mason counties). The content of this report reflects the most recent national, state, and regional data available at the time of publication.
Average Hourly Wage
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