County Population Projections Percent Change 2020-2050
Percent Change
Mason -6%
Lake -7%
-9%
0%
9%
Oceana -9%
Mecosta -6%
Talent experts largely agree these factors will lead to a national labor pool that is substantially smaller than in recent history.
Newaygo 4%
3%
Meanwhile, birth rates in the U.S. are also declining.
Montcalm 4%
Muskegon -1%
2% 1% decline in general fertility rate from 2022 to 2023 annually since 2014, except for 2020 when they rose
Kent 8%
Ottawa 9%
Ionia 9%
Birth rates have fallen by
Source: Centers for Disease Control and Prevention
Allegan 8%
Projections show various levels of population change for communities in and around Greater Grand Rapids.
These dynamics will make it essential for companies to revisit their talent retention strategy.
Source: University of Michigan Research Seminar in Quantitative Economics (RSQE)
TALENT RETENTION | 7
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