New Edition, New Marketing Insights WHAT TO EXPECT FROM THE NEW ‘THE TREE OF GOOD FORTUNE’
With November marking National Novel Writing Month, it feels like the perfect time to give you a sneak peek into a recent venture: A brand-new edition of “The Tree of Good Fortune,” set to launch in winter 2025. This updated version will be a lifeline for landscape business owners navigating today’s uncharted marketing landscape. In this upcoming book, I explore why a multitouch, multimedia marketing strategy is so critical, especially during quieter seasons like fall and winter. The book is packed with actionable advice on using various channels — phone, email, print, and direct mail — to keep conversations going and strengthen customer relationships. But it’s more than just marketing tips. Given how much has changed post-COVID-19 and with new tech like AI shaking up the scene, this book updates you on the latest and From Social Media to Online Banking SECURE YOUR LEGACY WITH A DIGITAL ESTATE PLAN In today’s digital age, we spend much of our lives online. Our digital footprint covers everything, from online banking and bill payments to social media interactions and photo sharing. But what happens to these digital assets after you pass away? This is where a digital estate plan becomes crucial. Your digital legacy includes all the interactions and content you’ve created online. This might encompass your social media profiles, email accounts, online conversations, photos, and even your blog. Managing these digital assets is essential not only for practical and financial reasons but also for emotional ones. Your emails, documents, and social media posts constitute an incredible legacy of content that might be meaningful for your loved ones.
greatest ways to stay ahead of the curve. It’s the essential guide for any business owner looking to lead the pack in their industry. In crafting the latest edition of “The Tree of Good Fortune,” I’ve prioritized getting to the heart of what really troubles business owners. From hitting the trade show circuit to engaging directly with clients, I’ve gained firsthand insights into their toughest obstacles. This hands-on approach ensures every chapter of my book addresses real-world issues, offering practical and transformative solutions for business owners navigating the competitive terrain. Why is this book a must-read? The world of digital marketing never stands still, and staying updated is key to surviving and thriving. Whether you’re a seasoned pro or just getting your feet wet, this book is designed to give you the tools and insights
you need to tackle modern marketing challenges head-on.
I’d love for you to follow along on Instagram and LinkedIn, @JackJostes, where I’ll share more about the writing process and what you can expect from the book. “The Tree of Good Fortune” is guaranteed to be a road map to mastering marketing today, packed with insights as practical as they are transformative. So, get ready to turn pages and turn up your marketing game. This new edition is coming soon, and it’s set to be a game-changer. usernames, passwords, and any other relevant information. 2. Determine where you’d like them to go. Specify what should happen to each of your digital assets. For example, you may want your social media profiles memorialized or deleted and your photos shared with family members. 3. Select a digital executor. Choose a trusted person to manage your digital assets according to your wishes. This person could be the same as your estate executor or someone more tech-savvy.
What are digital assets? Digital assets cover a wide range of online accounts and information, such as:
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Email accounts
Social media profiles Online banking accounts
Subscription-based services E-commerce accounts (e.g., Etsy, Amazon, eBay) Cloud-stored photos and files
Cellphone apps
Online dating or gaming accounts
4. Secure and legalize your digital
Online accounts for utilities
estate plan. Ensure your plan is legally binding and stored securely. Your digital executor should know where to find this plan when needed. Planning your digital legacy is an important step in today’s connected world. When you take the time to create a digital estate plan, you can provide peace of mind for yourself and your loved ones, ensuring your online presence is handled with care and respect after you’re gone.
Loyalty program benefits (e.g., frequent flyer miles) Any other personal data stored on your computer, cellphone, or tablet
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Create a digital estate plan. Follow these essential steps to ensure your digital assets are properly managed and distributed. 1. Identify your digital assets. List all your online accounts and digital assets. This inventory should include
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