BDO PRIVATE EQUITY
25
SWITZERLAND
The BDO Transaction Services team in Zurich assisted Capital Transmission, a Geneva based investment vehicle of the Capital Bank of Geneva, in acquiring a minority stake in Ascend Sport Technology, a global player for digital marketing in the football sector. BDO provided cross-border financial and tax due diligence services, including transfer pricing review. Corporate Finance and Tax experts from BDO Hong Kong supported the BDO Zurich team on this transaction. Ascend Sport Technology was founded in Luzern, Switzerland in 2010 with the initial business focus on sales and installations of digital perimeter advertising on the sidelines in football stadiums. Nowadays, the Group offers a complete range of services, from the sale of the original digital perimeter advertising, marketing of advertising space and advertising time, and even consulting, by using the latest technologies in artificial intelligence, digital targeted advertising and big data. Ascend Sport Technology is an official partner of the biggest European football clubs, such as Real Madrid, FC Bayern München and Paris Saint Germain and the leading institutions in their business sector. The Group currently holds investments in AIM Sport, Abcoya and Adrenali.ne. Abcoya is the production unit, domiciled in Shenzhen, China. Adrenali.ne operates as a gateway for brands to advertise in the stadiums of the world's top performing football clubs.
Acquisition of shares of Ascend Sport Technology by Capital Transmission
BDO contact for this transaction
BENJAMIN HALDIMANN Partner Head of Transaction Services benjamin.haldimann@bdo.ch MARTINA HÄNNI Manager Transaction Services martina.haenni@bdo.ch
INTERNATIONAL SNAPSHOTS 2022
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