Jonas Brothers Agree Blue Diamond Almond Breeze ® is “Really Good” — No AI Needed Blue Diamond is proud to announce an exciting new partnership between Blue Diamond Almond Breeze ® and the iconic Jonas Brothers. The all-new collaboration brings the brothers’ signature humor and authenticity to a creative campaign that takes a playful jab at the rise of AI-generated content in advertising, showcasing why genuine celebrity endorsements and creative collaboration still reign supreme. From concept to final cut, the Jonas Brothers were deeply involved in every step of the creative process, ensuring the campaign reflects their unique personalities and comedic chemistry while authentically celebrating Blue Diamond Almond Breeze ® as the leading almondmilk brand in the United States. “This partnership with the Jonas Brothers represents everything Blue Diamond Almond Breeze ® stands for— authenticity, creativity, and a commitment to bringing real, meaningful connections to our consumers,” said Maya Erwin, vice president, Innovation and R&D, Blue Diamond Growers . “The brothers' involvement in every creative decision made this collaboration truly special and uniquely resonant.” “Life on the road means being intentional about what we put into our bodies,” said Joe, Nick and Kevin Jonas. “Partnering with Blue Diamond Almond Breeze ® felt natural because it’s a product we genuinely use and love. We have really enjoyed the creative collaboration to build something that felt true to who we are.”
The media campaign will be active on Connected TV (Peacock, Hulu, Amazon Prime), social media
(Instagram, TikTok), digital audio (Spotify, Pandora) and various digital websites, which will all drive to the long-form commercial. The long-form video lives on YouTube and can be found via the QR code or here: bit.ly/3Z9h6PO.
Along with the amazing videos, fans will be pleased to know that in-store Jonas Brothers/ Almond Breeze ® signage is coming to over 9,000 U.S. stores like Target, Walmart, Kroger, Absco and Wakefern. The presence will include floor talk and Superfridge signage, so keep an eye out on your next trip to the store! You’re sure to fall head over heels for this partnership. After all, you’re only human.
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JANUARY–FEBRUARY 2026
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