JAN–FEB 2026
Contents
8 FIELD TEAM 10 MARKET REPORT 14 NEWS IN A NUTSHELL 20 CORNERING THE MARKET 22 MEMBERSHIP BASICS 26 GROWING THE GOODNESS 28 ADVOCACY REPORT 30 FIELD NOTES WITH MEL MACHADO 34 IN YOUR ORCHARD
Zesty new Nut Thins flavor coming to Amazon and Kroger this April! (Pg. 20)
Features 6 President’s Corner
20 Coming Soon: Dill Pickle Nut Thins Blue Diamond is launching Nut Thins – Dill Pickle this spring on Amazon and at Kroger, inspired by the viral pickle craze and strong early feedback. The tangy, dill- forward crackers are gluten-free, Non-GMO Project Verified, and made with California almonds. 28 Policy Shifts Shape Culture Learn what our advocates have to say as the historic government shutdown ended with partial FY26 funding, full-year USDA support and Farm Bill extensions through 2026. Trade uncertainty continues amid new agreements, tariff challenges and ongoing USMCA review efforts.
New branding, new products and new energy. Kai shares how Blue Diamond is charging into 2026 with momentum, innovation and a strong connection to both growers and consumers. 14 Jonas Brothers Partner with Almond Breeze ® Blue Diamond announced a new partnership between Almond Breeze ® and the Jonas Brothers, launching a creative campaign that playfully pokes fun at AI-generated advertising while emphasizing the value of authentic celebrity collaboration.
ON THE COVER: We’re suckers for a great partnership. See how the Jonas Brothers are teaming up with Almond Breeze®!
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JANUARY–FEBRUARY 2026
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