IN YOUR ORCHARD
State of the Industry: Alexi Rodriguez Panel — Current and past ABC Board members discussed the current almond environment and the need for participation from industry members
Alliance on the Regulatory Front Beyond marketing, ABC continues to supply the Almond Alliance with the data they need to ensure grower voices are represented on policy issues affecting almond production in California. Just recently, the administration announced $12 billion in farm aid for tariff relief, including $1 billion designated for specialty crops such as almonds. The Almond Alliance remains actively engaged to ensure almonds are included in these discussions and receives a fair share of the funds. Ongoing efforts also focus on strengthening relationships with trade partners to promote fair and stable trade and to minimize tariff impacts across the specialty crop sector.
To remain competitive, ABC partnered with Deion “Coach Prime” Sanders for the third year in a row. His presence packed a bigger punch for California almonds, delivering “a 90% higher return on investment versus previous campaigns,” Fleischmann said. Looking ahead, a new, modern campaign is set to launch this spring in India, ABC’s top performing market which receives 400 million pounds of almonds annually. ABC also continues to capitalize on the health benefits of almonds. A recent partnership with BrightSeed (brightseedbio.com/) identified 530 health-promoting compounds in almonds, four times more than previously known, and ABC’s newly launched nutrition affairs program will help elevate almond’s nutritional profile while influencing scientific stakeholders.
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ALMOND FACTS
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