“We are working very closely with the administration and utilizing ABC data to ensure that our needs are heard, and growers get the support that they need,” said Alexi Rodriguez, CEO of Almond Alliance. “We are working to ensure policymakers understand the real-world impacts of their decisions before rules are finalized.” A Call for Engagement A consistent message that resonated loud and clear throughout the conference was that progress depends on participation and strategic action from all players, including the 7,600 California growers who represent the industry. “As a grower, our work does not end by just producing a crop and paying our assessment,” said Dinesh Bajaj, director of sales marketing at Select Harvest USA. “The Board does not work in isolation. We have to do our part and be constructive.” That shared responsibility complements ABC’s forward-thinking focus to create long-term value for California almonds. “Whether you’re a grower, supplier, handler or a buyer, our shared commitment to cultivating a healthier future remains essential,” Turner concluded. “Success in our industry depends on collaboration, on innovation and on a clear focus on our goals of driving global demand, supporting a favorable trade TGSV-Blade20154.5x5FINAL.pdf 1 12/12/14 2:42 PM
and regulatory environment and maximizing our industry’s value.”
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References: 1. https://www.almonds.org/
about-us/press-room/california- almond-acreage-declines-fourth- consecutive-year 2. https://www.almonds.org/almond- industry/industry-news/blending- wellness-almond-board-partners- smoothie-king-boost-exercise Article Contributed by the Almond Board of California
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