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Inside This Issue
Madge’s Last Horse Show of the Season! PAGE 1
Avoid the Summer Slide PAGE 2
July Testimonials PAGE 2
How to Journal Without Journaling PAGE 3
Have a Laugh On Us! PAGE 3
We’re Gonna Need a Bigger Theater PAGE 4
You can try to pin the movie’s enormous success — grossing $470 million worldwide — on its thrilling story, and certainly that was part of it. But the prevailing opinion seems to be that “Jaws” gave Spielberg the template for the perfect summer blockbuster. Create a huge baddie and a colossal hero and let the plot play out like the classic cowboy movies of the 1950s. But, in fact, “Jaws” is as indebted to timing and marketing as to the super scary fish. Before its release, Universal already smelled blood in the water, giving three times the usual number of interviews during its shooting. They went on to give a preview at Long Beach and recorded the audience’s reaction. These tapes were used as part of an unprecedented $700,000 dollars’ worth of TV advertising. In 2017, $700,000 won’t pay for the actors’ catered food on a blockbuster movie. Nowadays, you can’t throw a beach ball in June without hitting some spandex-clad superhuman or lightsaber-wielding Jedi. But, even as the trailer for “Transformers 15” comes on, we’re not complaining. We’re too enthralled by what’s happening on screen. So, if you’re like me, when it’s time to come in from outdoors, get to the movies and watch a great flick! - George WE’RE GONNA NEED A BIGGER THEATER ‘Jaws’ and the Rise of the Summer Blockbuster
For many, summer is a great time to get outside and soak up the sunshine. For thousands of others, summer is a season littered with bone-rattling explosions, computer-generated spaceships, and lightsabers. Or, if you’re my daughter Madge’s age, cute little catchphrase-spouting animated characters. All this is just to say that summer blockbusters are a big deal, raking in billions of dollars each year. Today, the blockbusters are “Star Wars,” “Guardians of the Galaxy,” and “Beauty and the Beast,” and they earn boatloads of cash. But it wasn’t always this way. Back in the early ’70s, ticket sales consistently dropped off during the summer months. After all, who wants to sit inside on a beautiful day when you could be basking by the water? All that changed when Steven Spielberg’s “Jaws” hit the screen on June 20, 1975, and sent every beach bum scrambling out of the water and into theaters. I remember loving the beach, but after seeing “Jaws,” I didn’t want to get in any water that wasn’t as clear as a pool!
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