The big picture
Across a wide range of industries, businesses are seeking an answer to the same question – how can data be used most effectively? Data plays a crucial role in helping businesses make the right decisions. This fact has meant that the drive for accessible and understandable data remains at the forefront of digitally-minded and forward-thinking organizations. However, realizing the benefits of smarter data will require many businesses to overcome significant obstacles. Large complex businesses must have an integrated view of their business performance to understand and respond to the fast changing demands of the market. Many organizations still store their data in either monolithic or legacy systems which don't talk to each other. This makes it harder to derive meaningful insights and identify a single source of truth from the information at hand.
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