We began with a design-led approach – a key component of Fractal’s optimization process for integrated business performance management solutions, and adopted the following strategies for the best possible outcome: A transformative solution
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Conducted user-immersions sessions to understand their process, including the data sources that were used, what the most important insights were and who the target audience was.
Mapped the journey across various existing reports.
Identified different personas within the target user base, before mapping the user needs across personas.
Identified a path to automate the data-to-decisions journey.
These steps allowed us to synthesize the insights and requirements for each persona. We then shared high-fidelity prototypes which helped the users visualize the end-product ahead of time, which was done within 8 weeks of the project’s launch.
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