CONTENTS
…4
VISION
…6
PURPOSE
…8 …10
BUSINESS SHARED VALUES SUMMARY
…13
Pioneering New Horizons
2024 marks 53 years since the Shangri-La Group opened its first hotel in Singapore. Our commitment in providing the best customer experience has cemented our position as pioneers of Asian hospitality . During these five proud decades, we have expanded to countries and continents around the world, and we have ventured into various other lines of business, making us a widely diverse and a culturally rich group. As we look forward to the next 50 years, it is imperative for us to leverage our strengths and be specific about what we must adjust and what we must preserve. It is essential that we clearly articulate our vision , purpose , business and shared values, which will serve as our blueprint. The Shangri-La Group organisational culture is the foundation to reaching new heights.
Vision
“What we aspire to be”
To be the best-loved hospitality group, pioneering new horizons and setting new benchmarks.
Our Vision, Purpose and Business
Shangri- La’s Mactan Resort and Spa, Cebu, The Philippines
To pave the way to our success in the coming years, Our Vision encapsulates the long-term goal of the Shangri-La Group. Becoming THE BEST-LOVED Hospitality Group will be a true measure of our commitment to guests, colleagues, stakeholders and the community. With a progressive mindset and innovative ways, we must always fuel creativity, embrace change and instill in our minds Our Vision to keep us ahead and lead our success pioneering new horizons and setting new benchmarks.
Shangri-La Hotel, Colombo, Sri Lanka
Purpose “Why we exist”
We host people to the colorful joys of life in a sustainable manner.
Our Vision, Purpose and Business
Shangri-La Hotel, Ulaanbaatar, Mongolia
To pave the way to our success in the coming years, Our Vision encapsulates the long-term goal of the Shangri-La Group. Becoming THE BEST-LOVED Hospitality Group will be a true measure of our commitment to guests, colleagues, stakeholders and the community. We must always incorporate and live the value of sustainability . As leaders, we build practices, products and offerings that support the environment and respect the nature we co-exist with, while focusing in achieving sustained business goals. With a progressive mindset and innovative ways, we must always fuel creativity, embrace change and instill in our minds Our Vision to keep us ahead and lead our success pioneering new horizons and setting new benchmarks. To host people is to create powerful, emotional connections with everyone. We must understand and demonstrate the meaning of life , represented in colourful moments of joy be it from birthdays to weddings, me-time to family vacations.
Shangri- La ‘s Fiji Resort and Spa, Yanuca Island, Fiji
Business
“What we do”
Inspired by our Asian heritage, we enable people to live, work, play, eat, and rest well through the environments we create and the memorable experiences we deliver.
Our Vision, Purpose and Business
Shangri-La Hotel, Kuala Lumpur, Malaysia
To pave the way to our success in the coming years, Our Vision encapsulates the long-term goal of the Shangri-La Group. Becoming THE BEST-LOVED Hospitality Group will be a true measure of our commitment to guests, colleagues, stakeholders and the community. Our Business strengthens our internal capabilities, while demonstrating our diversity in multiple lines of business. In spearheading what we do, we must always inoculate the impact of business to all our operations and actions. In this way, we involve our colleagues in the process and win as one. With a progressive mindset and innovative ways, we must always fuel creativity, embrace change and instill in our minds Our Vision to keep us ahead and lead our success pioneering new horizons and setting new benchmarks. To live, work, play, eat and rest well are the key elements of what we offer and creates that unique feeling and distinct guest and colleagues’ journey: the Shangri-La Experience.
JEN Beijing by Shangri-La
Our Shared Values “Code of behaviours we live by”
The 5 core beliefs guide our daily lives on how we act and think in every situation that comes our way. It will set us apart and put us ahead of the competition to delivering our promise. We continue to set the standard for Asian hospitality and soar higher in the coming years. As leaders, aligning our actions to lead with these beliefs in mind will be crucial to realise our potential as an organisation.
Do good
We strive to do the right thing from the heart with integrity, care and sustainability.
• Demonstrates ethical business practices and good conduct in all interactions. • Cares for the impact of our operations on stakeholders. • Contributes to improve our environmental and community footprint.
Obsess over customer experience
We are obsessed with delivering the best to our guests and creating moments of joy that truly matter.
• Puts guest experience first with curiosity and thoughtfulness. • Shows care and sensitivity towards individual customer needs. • Empowers self and teams to deliver personalised guest experiences, creating moments of joy.
Own our success
We act with strong desire to achieve and drive business results.
• Commits to succeeding individually and collectively. • Takes accountability to meet challenges head on and delivers solutions. • Drives actions that contribute to achieve business priorities.
Compete to win
We have a winning mindset. We take pride in high performance and excel by setting new benchmarks.
• Sets and achieves clear targets to raise the bar and looks for ways to improve. • Strives for excellence and motivate others to perform. • Shows courage to challenge the status quo and innovate.
Never give up
Resilience is in our DNA. We embrace change and face up to challenges with determination and flexibility.
• Perseveres with dynamism amid adversity. • Learns from failures and responds with agility. • Exhibits confidence and pride in Shangri- La’s journey to success.
Our Nature “Fundamental qualities in our character that define us”
It is in our nature , to proudly manifest our Asian hospitality deeply rooted in our DNA.
We will continue to provide heart-felt moments embracing our service values.
Humility
Thoughtfulness
Sincerity
Courtesy
Respect
Selflessness
Our Vision (What we aspire to be)
To be the best-loved hospitality group, pioneering new horizons and setting new benchmarks.
Our Purpose (Why we exist)
We host people to the colourful joys of life in a sustainable manner.
Our Business (What we do)
Inspired by our Asian heritage, we enable people to live, work, play, eat and rest well through the environments we create and the memorable experiences we deliver.
Obsess over Customer Experience
Own Our Success
Our Beliefs (Code of behaviours we live by)
Do Good
Never Give Up
Compete to Win
Our Nature (Fundamental qualities in our character that define us)
Courtesy
Sincerity
Humility
Thoughtfulness
Respect
Selflessness
BEYOND THE SHANGRI-LA CULTURE
To know and be the familiar with our organisational culture is the first step. To go beyond is living and leading the Shangri-La Culture. As we take a big leap and embrace the future with dynamism, we must master the vision, purpose, business, and shared values. As leaders, we must believe in Shangri- La’s journey to success and inspire our teams to join us in our evolution as an organisation. Leading the Shangri-La Culture manifests in everything we do, say, think, and act as we become the best ambassadors of the Shangri-La Group.
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