Y our brand is the heart and face of your company. This includes your logo, brand jingle, and any information you publish that requires a subscription to access. Under the Digital Millennium Copyright Act and the Copyright Law of the United States, these should be protected to preserve your company’s identity in the marketplace. Unfortunately, this isn’t always the case. For instance, let’s look at streaming services. Imagine if every streaming service used the same logo, font, and coloring. How many people do you think would still find Netflix? Worse yet, just consider how much revenue Netflix loses every month due to password sharing. The research firm Magid estimates that Netflix loses over $130 million each month due to less than 10% of their consumers sharing their passwords. And Protect Your Subscription Value UNSUBSCRIBE FROM
It takes some serious basketball knowledge — and a lot of luck — to successfully predict the outcome of March Madness. Whether you’re an average hoops fan or an expert, it’s more difficult than you might think. The Smithsonian estimates the odds of a perfect bracket are 1 in 9.2 quadrillion. But gone are the days of relying on the most intimidating mascot to make your decisions. Try to beat those odds with these March Madness technologies. Adobe’s Hack the Bracket What if there was a tool that could compare
free-throw percentages or shot accuracy between opponents? Well, now there is! For the past two years, Adobe has offered its data analytics software with a simple-to-use system, Hack the Bracket. The program breaks down points, mistakes, fouls, win percentages, and other statistics into side-by-side comparisons. The software also calculates the percentage of a team winning or losing, giving users a closer look at the game. Google Cloud’s Student-Led Analytics It’s one thing to know the numbers; it’s a whole other ball game to understand what they mean. That’s where Google Cloud’s analytics team comes in to help. In 2018, Google partnered with the NCAA to offer live gameplay analysis, and in 2019, the tech giant hired more than 30 college students to contextualize the numbers throughout the tournament. Google’s steps for 2020 remain a mystery, but you can view past records and data at Cloud.WithGoogle.com/marchmadness. The NCAA’s Original Bracket Challenge In 1939, Oregon University became the first team to win March Madness, defeating Ohio State University 46-33 in an eight-team tournament. By 1985, the tournament had grown to 64 teams, and the bracket was born. With that kind of history, there’s no better place to create your bracket than with the hosts of spring’s best sporting event: the NCAA’s digital hub. NCAA.com offers you team analysis, real-time updates, and a home for your bracket. With an easy- to-use platform, you don’t have to be a college basketball expert or technology whiz to make your choices and follow your team all the way to the championship. Did you know that according to the United States Patent and Trademark Office (USPTO), if you are an inventor or small business who has limited resources and needs help applying for a patent on your invention, you may be eligible to receive pro bono (free) attorney representation through the Nationwide Pro Bono Program? In general, the requirements for admission into the program are these: (1) your gross income should be less than three times the federal poverty level guidelines, (2) you must demonstrate knowledge of the patent system by having a provisional application already on file with the USPTO and successfully complete the certification training course, and (3) you must be able to describe the particular features of the invention and how it works.
This is the same concern you should have if you find any aspect of your copyright being infringed upon. If this happens, you need to address it as soon as possible. It doesn’t immediately need to be a lawsuit as long as you have detailed records of notifying the perpetrating party of the infringement. If the party in question still refuses to adjust its brand identity or pay for your subscription, then legal action is your next step. This lesson
Mensa Puzzle
Which four letter word can be placed after the words to the left and before the words to the right?
QUICK AWAY BACK _ _ _ _ DOOR WILD DRILL
(see next edition for solution)
Last Month’s Puzzle and Answer
The answer is 2
For more information, go to www.uspto.gov. Click on the Learning & Resources tab, click the Inventors & Entrepreneurs tab, then scroll to the bottom of the page, and click on Pro Bono.
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