Tourism Tasmania
Vanessa Pinto
Tourism Tasmania’s Acting CEO Vanessa Pinto provides an update on the Off Season campaign and recent international activity. I am delighted to be taking on the role as Acting CEO of Tourism Tasmania over the next few months while Sarah Clark takes a period of maternity leave. As a proud Tasmanian, I recognise the significance tourism plays in creating jobs, boosting our economy, and supporting small business and local communities. I look forward to continuing the outstanding work Sarah and the Tourism Tasmania team are doing to promote every corner of our state. As many of you will know, there’s something magical about our island during cooler months. The crisp air, misty valleys, long dark nights and crackling fires, combined with breathtaking locations and some of the best food and beverage experiences in the world, provide a perfect backdrop for Off Season travel. The fourth iteration of Tourism Tasmania’s winter campaign, The Off Season, is bigger than ever this year, with the states largest investment in a winter marketing campaign backed by a record number of tourism operators involved. The campaign led with a short film advertisement that shows the transformation of an ‘ordinary’ Australian to a full- blown winter enthusiast. This film, along with a suite of other creative winter advertisements, has been reaching potential travellers across Australia on TV, radio, billboards, public transport and train stations,
YouTube and video on demand, in cinemas, and on social media.
While Tourism Tasmania has been working closely with industry to drive both interstate visitors to our island, and locals out into the regions, we know that many businesses are operating in a challenging and competitive environment. We all have role in ‘spreading the word’ and exploring our own backyard. With over 500 Off Season experiences and events available, this winter is the perfect opportunity to rediscover a region or try out that new restaurant or hotel that’s been on your bucket list for a while. Visit discovertasmania.com.au for more inspiration. Whilst international travel is still on the up, we’re yet to see a ‘normal’ tourist season. That said, Tasmania remains well-placed as a global destination of choice, with our unique offerings aligning to what people around the world want: an opportunity to immerse in nature and connect with people and self. A key part of Tourism Tasmania’s international strategy is taking part in the Australian Tourism Exchange (ATE). As Australia’s largest annual business to business event for inbound tourism, the exchange was held in May, providing invaluable opportunity to connect with wholesalers, retailers, airlines and media. Along with a Tasmanian showcase, 31 Tasmanian operators also attended the event in Melbourne presenting to over 600 international travel buyers from over 37 countries. Our Tasmanian happy hour was catered by palawa
SOME OF US EAT WINTER FOR BREAKFAST
Freycinet Marine Farm
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