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ReardonAnderson COUNSELORS AT LAW
ReardonAnderson.com
August 2022
IT’S BACK-TO-SCHOOL SEASON
FOR YOUR BUSINESS!
2. PLAN AND PREPARE FOR THE FALL. Are there pesky tasks you’ve been avoiding? Well, now is the perfect time to go ahead and complete them. Instead of waiting until the last minute to achieve results,
August kicks off a flood of ads about back- to-school season. We’ve certainly seen our fair share of businesses advertising their school supplies to help students prepare for their fall semesters. After seeing these commercials, we realized that business owners could also use this month to prepare their businesses for what lies ahead. Here are four ways you can use August to build your business.
4. TAKE SOME TIME TO RELAX.
save yourself some time (and stress) by getting projects out of the way. If any maintenance issues need to be fixed, start creating a game plan regarding how you can repair those now. For example, if your heater isn’t working correctly, you don’t want to wait until it begins to get cold to fix it. If nothing needs to be repaired right now, take this time to set goals, write a program, or review budgets.
As a business owner, your days are filled with meetings, imperative tasks, and various projects. But don’t forget to insert some time into your busy schedule to care for yourself. Sometimes, you may feel guilty about taking time off, but allowing yourself to relax can actually help you in the long run. You will be refreshed, inspired, and ready to take on your projects if you’re well-rested. So, take some time to do what makes you happy. Your body and mind will thank you for it down the road. August is known as the dog days of summer, but with these tips, this month will help you stay motivated throughout the fall. In the same way that students prepare for school, you and your business will be ready for what comes next with the help of these strategies. We hope you will have a happy and safe August. Summer is almost over, so let’s take advantage of the warmer weather and preparation time while we still can.
"August is known as the dog days of summer, but with these tips, this month will help you stay motivated throughout the fall.”
3. MAKE PUBLIC APPEARANCES. Remember the back-to-school
advertisements we mentioned earlier? These allow businesses to stay at the top of their customer’s minds because they know who to go to when they need supplies. You can do this too by making public appearances. If you don’t want to schedule a time and a location to speak, social media is a great way to connect with your audience virtually. You can go live on Instagram, Facebook, and TikTok and showcase upcoming events, news, launches, and much more. These appearances will help you create a relationship with your customers and keep you and your business at the top of their minds.
1. LAUNCH A NEW ITEM.
You don’t have to wait until the start of a new year to launch products or services. Instead, take advantage of this month by brainstorming ideas for a new item. You can go ahead and find what’s missing in the market, how you will advertise and brand the item, and who your targeted audience is. If you wait until January 2023 to release new material, you will have a lot of competition. So, start planning the hottest new trend today!
–The Reardon Anderson Firm
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What Is Social Selling Marketing? How Can You Implement This in Your Business?
Based on a True Story … WHY TRUE STORIES BECAME A TV CRAZE Television and streaming platforms are attracting millions of viewers with their true story films and shows. Television shows like “Pam and Tommy,” “Inventing Anna,” and “Tiger King” have drawn in viewers with their captivating storylines and lookalike actors. Something about knowing the events you’re watching actually happened to real people is a mesmerizing feeling. TRUE CRIME No one really wants to admit it, but humans have a natural morbid curiosity. True crime’s sequence of events — the crime, victims, hunt, and capture (hopefully) — really carries the plot and grasps the viewer’s attention. As real life tragedies are more documented and accessible than ever before, true crime has become like a guideline for some. When you watch crime documentaries and shows, you may think to yourself about what not to do in certain scenarios. Though the person in the story was in an unfortunate situation, people can learn the signs of a dangerous scenario and know when to leave or not make the same mistakes. REAL-LIFE INSPIRATION True stories interest people because they show viewers something that is not merely a filmmaker’s imagination. In most films and shows, it begins as a fictional thought, but with true stories, people may find a certain situation or character they can connect with in their own lives. People search for answers — if it is something they can relate to — and find comfort in the fact that other people may have faced similar challenges. You want to root for the underdog, as these seemingly normal characters develop into extraordinary people. The real people from these true stories inspire viewers with their bravery and grit. Television and streaming platforms are able to take true stories and pique their viewers’ curiosity by reflecting life itself. You might be able to pick up a thing or two when watching true stories. There are some harsh realities people may face, but there are definitely good ones too.
Today, more and more people search for products online and use social media to find new trends and products. Now is the time to meet your customers where they are — with social selling marketing. WHAT IS SOCIAL SELLING MARKETING? Social selling is the art of forming relationships with current and future customers to generate sales. Building these relationships makes people more likely to use your products. Instead of telling them to buy right now, you’re ingraining in their minds that you’re always there. This method can help boost sales, give you a competitive edge, strengthen your brand’s reputation, and is more effective than other techniques such as cold-calling. HOW DO YOU SELL SOCIALLY? First, you must know your audience. What do they need, and what do they want? Next, find out which social media platforms they are most likely to use. Do they use platforms such as Facebook, Twitter, Instagram, or TikTok? This will allow you to reach your audience easier if you use the platforms they are most frequently on. If you’re trying to find prospects, research people who are interacting with products that are similar to yours. Find people who bought from your competitors but didn’t have a great experience. This gives you a chance to offer them a better alternative. One of the most effective ways to sell your brand in social marketing is by answering questions and responding to users. For example, if someone were to complain on Twitter about an item from a company, that business could create a team that checks social media for these types of issues. Then, the business can respond to the user and help resolve the problem. This shows customers that you care about them and their experience, which will influence them to continue to buy from you. Excellent customer service and problem-solving skills can do wonders for your brand. Sales have always been about building relationships and establishing credibility. Social selling is just like that, except you’re using the power of social media as leverage. So take advantage of it! Meet your customers and potential customers where they are, and watch your relationships and profits soar.
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Creating your own business is exciting. But it can also be overwhelming and confusing if you’re unsure of the legal and technical aspects. That’s why hiring the right business lawyer is essential and can be one of your most valuable assets. Here are three ways a business lawyer can assist you. LAUNCHING YOUR BUSINESS. Before your company gets off the ground, it’s important to listen to your lawyer’s guidance and expertise. They have your best interests in mind and have more experience than you from a legal standpoint. Having a solid and secure legal foundation can protect you immensely in the long run. Your lawyer can also help you determine which type of business best suits your needs and goals and will provide you with information on each business type to make a well-informed decision. NAVIGATING TAXATION. Complying with tax laws is one of the most challenging parts of running a business. You don’t want to make any mistakes on your taxes because it could lead to serious trouble. However, your business lawyer can offer advice on how to prevent issues with the IRS and BEFORE YOU CREATE A COMPANY HIRE A BUSINESS LAWYER
help you find credits and deductions to save you money during tax season. Your lawyer can also help you develop a record-keeping system to make filing your taxes easier. EMPLOYMENT AGREEMENTS AND ISSUES. A business lawyer can help you with all employment needs — from hiring to firing employees. They will assist you in developing a set of clear expectations for new employees to help you both get off on the right foot and establish a great relationship with each other. Your lawyer can create employment contracts outlining what your employees should expect and how they will be compensated. On top of contracts, a business lawyer can assist you in creating an employee manual as well. Your relationship with your lawyer will be one of the most valuable additions to your team. They can assist you with the legal technicalities of your business but also help with day-to-day operations. If you’re looking for a business lawyer to take your company to the next level and create a valuable addition to your team, contact Reardon Anderson, LLC. We will be happy to assist you.
RESTAURANT-STYLE CHICKEN MARSALA
Are you craving chicken Marsala? Now’s your chance to cook it at home!
INGREDIENTS
1 cup flour, for dredging Salt and pepper, to taste 4 boneless, skinless chicken breasts, pounded to 1/4- inch thick 1/4 cup extra-virgin olive oil
4 oz prosciutto, thinly sliced
• • •
• • • • •
8 oz mushrooms
1/2 cup Marsala wine 1/2 cup chicken stock
2 tbsp butter
•
DIRECTIONS
1. In a bowl, mix flour, salt, and pepper until evenly distributed. 2. Add chicken to flour mixture and coat all sides. Shake off any excess. 3. In a large skillet over medium-high heat, add olive oil. Once hot, add chicken to the skillet. Work in batches if pieces don’t all fit in the pan. Cook each side for 5 minutes until golden brown. 4. Remove chicken to a platter. 5. Lower heat to medium. Add prosciutto to pan and sauté for 1 minute. Add mushrooms and sauté until browned, about 5 minutes. 6. Add Marsala to skillet. Let it come to a boil, then add the chicken stock and simmer for 1 minute. 7. Stir in the butter and add chicken back into the skillet. Let simmer gently for an additional minute, then serve.
Inspired by FoodNetwork.com
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ReardonAnderson COUNSELORS AT LAW
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55 Gilbert St. N, Ste. 2204, Tinton Falls, NJ 07701 732-997-7749 | ReardonAnderson.com
INSIDE THIS ISSUE
1 4 Tips to Help Build Your Business 2 This Marketing Strategy Helps Build Stronger Relationships A Different and Deeper Way of Storytelling 3 3 Ways a Business Lawyer Can Assist You Restaurant-Style Chicken Marsala 4 Dealing With Negativity? Try These 3 Things!
3 WAYS TO FOSTER A POSITIVE ATTITUDE CHOOSING JOY EVERY DAY
In today’s world, we are faced with tragic stories and upsetting information, no matter where we turn. This can quickly lead us to a negative mindset where we believe things can’t be fixed and will only get worse, so it’s even more important now to establish a positive mindset. Though it might be easier to bury your head in the sand, fostering positivity in your life will provide you with many benefits. But doing so is easier said than done. If you’re unsure where to begin, try out some of these methods to help you get started. FOCUS ON THE SILVER LINING. When something bad or unfortunate happens, we are quick to think about the negatives and how they will impact us in the future. Instead, we should be searching for a silver lining. You can find a positive in
any situation, but you’ll have to put in the effort to flip your perspective.
certain things, you will feel worse about yourself — or even believe them. You need to block the negative people from your life and surround yourself with those who think optimistically. Establishing a positive mindset in today’s world may be difficult, but it is not impossible if you develop a strategy and follow through with it.
KEEP A GRATITUDE JOURNAL. When we think about gratitude and thankfulness, our minds usually think about Thanksgiving. But we don’t need to wait for a special day to show gratitude. Things happen to us every day that we should be grateful for. If you’re struggling to acknowledge your blessings, keep a gratitude journal and write a few things you are thankful for each day. Over time, that journal process will seep into your daily life. SURROUND YOURSELF WITH POSITIVE PEOPLE. The people we associate with play a huge role in our mental well-being. If you’re constantly around people who put you down or tell you that you can’t accomplish
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