What Is Social Selling Marketing? How Can You Implement This in Your Business?
Based on a True Story … WHY TRUE STORIES BECAME A TV CRAZE Television and streaming platforms are attracting millions of viewers with their true story films and shows. Television shows like “Pam and Tommy,” “Inventing Anna,” and “Tiger King” have drawn in viewers with their captivating storylines and lookalike actors. Something about knowing the events you’re watching actually happened to real people is a mesmerizing feeling. TRUE CRIME No one really wants to admit it, but humans have a natural morbid curiosity. True crime’s sequence of events — the crime, victims, hunt, and capture (hopefully) — really carries the plot and grasps the viewer’s attention. As real life tragedies are more documented and accessible than ever before, true crime has become like a guideline for some. When you watch crime documentaries and shows, you may think to yourself about what not to do in certain scenarios. Though the person in the story was in an unfortunate situation, people can learn the signs of a dangerous scenario and know when to leave or not make the same mistakes. REAL-LIFE INSPIRATION True stories interest people because they show viewers something that is not merely a filmmaker’s imagination. In most films and shows, it begins as a fictional thought, but with true stories, people may find a certain situation or character they can connect with in their own lives. People search for answers — if it is something they can relate to — and find comfort in the fact that other people may have faced similar challenges. You want to root for the underdog, as these seemingly normal characters develop into extraordinary people. The real people from these true stories inspire viewers with their bravery and grit. Television and streaming platforms are able to take true stories and pique their viewers’ curiosity by reflecting life itself. You might be able to pick up a thing or two when watching true stories. There are some harsh realities people may face, but there are definitely good ones too.
Today, more and more people search for products online and use social media to find new trends and products. Now is the time to meet your customers where they are — with social selling marketing. WHAT IS SOCIAL SELLING MARKETING? Social selling is the art of forming relationships with current and future customers to generate sales. Building these relationships makes people more likely to use your products. Instead of telling them to buy right now, you’re ingraining in their minds that you’re always there. This method can help boost sales, give you a competitive edge, strengthen your brand’s reputation, and is more effective than other techniques such as cold-calling. HOW DO YOU SELL SOCIALLY? First, you must know your audience. What do they need, and what do they want? Next, find out which social media platforms they are most likely to use. Do they use platforms such as Facebook, Twitter, Instagram, or TikTok? This will allow you to reach your audience easier if you use the platforms they are most frequently on. If you’re trying to find prospects, research people who are interacting with products that are similar to yours. Find people who bought from your competitors but didn’t have a great experience. This gives you a chance to offer them a better alternative. One of the most effective ways to sell your brand in social marketing is by answering questions and responding to users. For example, if someone were to complain on Twitter about an item from a company, that business could create a team that checks social media for these types of issues. Then, the business can respond to the user and help resolve the problem. This shows customers that you care about them and their experience, which will influence them to continue to buy from you. Excellent customer service and problem-solving skills can do wonders for your brand. Sales have always been about building relationships and establishing credibility. Social selling is just like that, except you’re using the power of social media as leverage. So take advantage of it! Meet your customers and potential customers where they are, and watch your relationships and profits soar.
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