MARKETING
Social Media Marketing Certificate Online Live Option Available
Digital Marketing Science Certificate Online Course Only
Learn the art of social media marketing with our cutting-edge course, designed to propel entrepreneurs, businesses, and employees toward enhanced brand visibility and increased profitability. In 2023, global social commerce revenues hit $571 billion, underscoring the escalating importance of social media in business strategy (Statista). This comprehensive training will equip you with the skills to create and manage content across various formats including blogs, podcasts, and social posts. Gain proficiency in the most influential platforms— Facebook, X, YouTube, LinkedIn, Instagram, and Pinterest. You’ll learn to navigate the unique features of each to determine the most effective channels for your brand’s objectives. The course also covers crucial strategies in measuring engagement metrics, understanding the legal aspects of social media, optimizing for search engines (SEO), and leveraging crowdsourcing. Upon successful completion of this course, you will be able to: • Summarize the history of Social Media and distinguish the functionality differences of various platforms • Manage Social Media within recommended guidelines and Copyright/Trademark regulations • Use Social Media through Content Management • Use Search Engine Optimization (SEO) and Collaborative Marketing to effectively market through Social Media • Utilize metrics for measuring Social Media marketing success and analytics. • Master basics of content creation and management for blogs, podcasts, and posts for Facebook, X, YouTube, LinkedIn, Instagram, and Pinterest. • Measuring metrics, legalities of social media, and crowdsourcing
Gain a solid foundation in digital marketing, covering the role of marketing within business, setting SMART objectives, building customer personas, defining key KPIs, and aligning channels to achieve strategic outcomes. In Website Analytics, identify website goals, understand Google Analytics reports, evaluate audience insights, and optimize for improved ROI. With Email Marketing, learn to navigate tools like Mailchimp, create high-conversion campaigns, and analyze metrics for campaign improvement. In Search Engine Marketing (SEM), dive into Google Ads, build a keyword strategy, and launch paid campaigns with data-driven optimization. Explore AI + ChatGPT, learning AI basics and ChatGPT applications in digital marketing. Additional topics include SEO, social media, content marketing, and data-driven strategy.
16 KSU Community & Professional Education 2025 Annual Catalog
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