Insider Passive Residual Income THEULTIMATEPASSIVERESIDUAL INCOME TM February2019 The
FROM THE DESK OF
Bill Moist
The picture is of my daughter, Allison, inspecting RV parks. Last Spring, Ali researched RV parks from Texas to Florida. The results were quite amazing and changedmy opinion of the viability of an RV park placed next to a RV and boat storage property. Since her first research, the prices charged at RV parks have stayed the same or increased. None discounted their prices for the winter months. Recently, I had Ali visit five DFW locations. Two of them appeared to be Class A properties based on the companies’websites. But when viewed in person, they were definitely Class B properties. Both parks were full. When asked if they had any long-term rental spaces available, one manager said she might have a space open in 4 to 5 moths. The second property manager said the demand for long-term rentals was so strong that they planned on accepting only long-term rentals in the future. If this intrigues you, then I encourage you to get on our wait list for more information at self-storageinsider.com.
DEFINE ‘QUALIFIED’ H iring for H ard S kills vs . S oft S kills
Hire for personality, train for skills.
This advice is becoming a standard hiring practice across industries. Hiring managers put less emphasis on a candidate’s degree or past experience and focus more on who they are as a person. This change is likely due to the growing trend of companies prioritizing strong internal cultures. According to Forbes, 89 percent of hiring failures are due to poor culture fit. It’s wise for hiring managers to make culture fit a priority. New hires who don’t connect with their team or share the company’s values tend to stick around for only a short period. Considering it costs around $4,000 to hire a new employee, it makes sense for companies to invest in new hires who fit the company culture. However, it’s not always enough to hire someone just because their personality is aligned with your company. For a company to hire the best pool of applicants, the ideal candidates should have a balance of soft skills and hard skills.
SOFT SKILLS
When someone says they“hire for personality,”what they really mean is that they are looking for candidates with certain soft skills. These are nontechnical skills that can’t be measured and aren’t
–Bill Moist
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Cover story, continued ...
WHICH IS MORE IMPORTANT?
that will arise if a new hire doesn’t click well with the rest of your team or isn’t eager to take care of your customers. When a job demands a set of hard skills, your strategy should be to hire for personality and skills. Does this mean it will be harder to find the right person for the position? Absolutely. And while it can be stressful to have an open position for a long time, it’s always worth waiting to find the right person. When hiring managers look only at academic background and technical prowess, they often overlook plenty of promising candidates who need only an opportunity to learn before they can excel. But it is perfectly reasonable to insist that candidates come to the table with certain skills needed to succeed in the position. Be sure your company is bringing in the right people by learning to balance soft skills and hard skills when evaluating candidates.
easy to list on a resume. Here are some soft skills companies look for in new hires:
Depending on the position you’re trying to fill, you may have flexibility when it comes to hard skills. If a dental office is hiring a front desk receptionist, it’s important this person be organized, friendly, self-motivated, and have strong communication skills. They might not have experience at a dentist’s office or know how to use the software, but if they have the right soft skills, they can learn and adapt quickly to the environment. On the other hand, if you are hiring a computer programmer to run your website, you wouldn’t want to spend time teaching the person you hired how to code with HTML or CSS. The programmer you hire should come equipped with these skills. Certain hard skills are essential to the job. That said, proficiency in hard skills should not be ranked above personality and culture fit. A candidate may come with a degree from a top school and a decade of experience, but that experience won’t make up for the problems
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Empathy
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Communication
Organization
Flexibility
Creativity
Enthusiasm Work ethic
Team-orientation
Responsibility Compassion
Self-motivation Attention to detail
HARD SKILLS
Hard skills are teachable abilities that can be learned through training or experience. Necessary hard skills will vary depending on what industry you work in. An accountant needs hard skills in QuickBooks andmathematics, while someone who works in online marketing will need to be proficient in social media outreach and SEO best practices.
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Foreign languages
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Here are some other examples of hard skills:
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Data analysis
Any certification, degree, or license
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Copywriting
STRENGTH OF MIND Tips to Keep Memory Sharp and Improve Cognitive Function
swimming and running keep the part of our brain responsible for memory from shrinking.
instrument, or picking up a new hobby work wonders to keep your mind active and your memory sharp. These mental exercises are especially important after retirement, often to make up for the loss of stimulating challenges that work used to provide. GET PHYSICAL Taking care of our physical health has also been shown to help brain function. According to a study by Sydney University in Australia, aerobic exercise is particularly good at jogging our memory. The researchers note that “aerobic exercise acts by preventing the usual decrease in neurogenesis associated with aging, thus resulting in greater retention of neural matter — particularly in the hippocampus.” In short, exercises like
Irish poet Oscar Wilde once called memory “the diary that we all carry about with us.” Of course, in Wilde’s time, the average life expectancy was less than 50 years old. As modern medicine continues to enable people to live longer, these “diaries” tend to become muddled. Fortunately, there are ways to counteract the natural dulling of our memory that comes with time. PUZZLE YOURSELF Just like any other muscle, our brain needs a workout in order to stay strong. As Dr. Celeste Robb-Nicholson of Harvard Medical School writes, “Challenging your brain with mental exercise is believed to activate processes that help maintain individual brain cells.” Activities like solving puzzles, learning a musical
SPEND TIME WITH FRIENDS AND FAMILY Humans are social creatures. Many studies have shown that being a part of a supportive social group can significantly benefit our physical and mental health. In fact, the American Journal of Public Health reports that people who have daily contact with friends and family cut their risk of dementia and mental impairment almost in half. Our mental diaries may be longer and fuller than they were in Wilde’s day, but if we fill those pages with hobbies, exercise, and close friends, our memories will remain sharp and vivid for the rest of our days.
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Adding Nutrients to Your Meals
THE IMPORTANCE OF GREEN FOODS
500 calories per week to lose approximately 1 pound per week.
Take a Break! When you eat a well-balanced meal, you provide your body with the right nutrients and the calories it needs. If you’re unsure how many calories you should eat to maintain your current weight, multiply your weight in pounds by 12. If you want to lose weight, start by subtracting Being healthy is at the forefront of many Americans’ minds. The nutrients you put into your system are critical to keeping your mind and body healthy. Everyone knows that staying away from junk, fried, and sugary foods is a good start, but knowing what to add to your diet is equally crucial. Leafy greens, such as kale, mizuna, and spinach, are rich in dietary fiber, calcium, potassium, and iron. They also contain vitamins C, K, and E. Adding these greens into your diet can support weight loss and reduce your risk of high blood pressure and heart disease. To make sure you’re eating enough greens, divide your plate up between fruits, vegetables, grains, and meats. Vegetables or fruits should take up half of your plate. One-fourth should be lean proteins, and one-fourth should be whole grains. This guarantees that you’re eating a well-balanced meal and not overloading yourself with large portions of unnecessary calories.
You can start adding greens into your diet by adding them as side dishes. For dinner, serve a bowl of steamed broccoli or green beans. Instead of grabbing a burger at lunchtime, pack a leafy green salad topped with protein, such as nuts or chicken. This time of year, soups and stews that contain leafy
greens will warm you up. If you don’t enjoy eating greens, hide them in smoothies and juices. The more you eat leafy greens, the more you’ll develop a taste for them. Who knows? Before long, you might find yourself reaching for the broccoli instead of the potato chips when you’re craving a snack!
VALENTINE’S DAY COOKIE CARDS
Ingredients
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2 large egg yolks
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2 1/4 cups all-purpose flour
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2 teaspoons pure vanilla extract
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3/4 cup sugar
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Royal icing, sprinkles, and edible markers, for decorating
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1/4 teaspoon salt
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2 sticks unsalted butter, cold and cut into 1/2-inch cubes
Directions
mix until dough congeals. 4. Carefully roll dough into a sheet 1/16-inch thick and cut into 4x6- inch cards. 5. On a parchment-lined baking sheet, bake cookie cards for 6 minutes, rotating the pan halfway through. 6. Let cookies cool completely, decorate, and distribute.
1. Heat oven to 375 F. 2. In a mixing bowl, combine flour with sugar and salt. Add butter and combine using a mixer at low speed, until butter breaks down into small, crumbly pieces. Increase mixing speed tomedium andmix until butter and flour clump. 3. Add egg yolks and vanilla extract to bowl, returnmixer to low, and
Recipe Inspired By Delish
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INSIDE THIS ISSUE From the Desk of Bill PAGE 1 When Personality Isn’t Enough PAGE 1 3 Ways to Improve Your Memory PAGE 2 Getting Important Greens on Your Plate PAGE 3 Take a Break PAGE 3 Valentine’s Day Cookie Cards PAGE 3 The Most Iconic Super Bowl in NFL History PAGE 4 Professional Equities, Inc. BILLMOIST'S
THE ULTIMATE PASSIVE RESIDUAL INCOME TM
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One for the Ages
HOW SUPER BOWL XXXIVMADE AN ICON OUT OF A GROCERY STORE CLERK
late Steve McNair and the Titans had different plans. The Georgia Dome was rocking after two Eddie George touchdown runs, and a field goal brought the Titans level at 16–16, with just over twominutes of play remaining. In response, Warner dropped back and found receiver Isaac Bruce for a 73-yard touchdown, bringing the score to 23–16 with 1:54 left on the clock. But the Titans weren’t done fighting. Quickly moving the ball down the field, Titans quarterback Steve McNair found himself with a third and 5 inside the Rams 30-yard line with 22 seconds left. Scrambling around and fighting off two players trying to pull him down, McNair threw the ball to Kevin Dyson at the 10-yard line. A quick timeout left six seconds on the clock, and the Titans were one play away from tying the game. What proceeded was a play that will be forever known as“the tackle.”McNair found Dyson on a quick slant, and when he caught the ball at the 4-yard line, it appeared a touchdown was imminent. Suddenly, linebacker Mike Jones wrapped the receiver up at the hips. As he fell to the ground with the ball in his hand, Dyson extended his arm, but when he hit the AstroTurf, he was 1 yard short of the goal line. The Rams had pulled off the impossible, earning their first Super Bowl title ever.
Going into the 1999 NFL season, no one expected anything from the St. Louis Rams. When starting quarterback Trent Green went down with a gruesome knee injury in the preseason, ESPNThe Magazine slated the Rams to be the worst team in the NFL that year. With few options, coachVermeil named a virtually unknown player as his new starting quarterback, humbly stating in a press conference,“We will rally around KurtWarner, and we’ll play good football.”
Five years before his start, 22-year-old KurtWarner was stocking shelves at a Hy-Vee grocery store in Cedar Falls, Iowa, for $5.50 an hour. However, he had amassed a whopping 16 snaps in the NFL prior to taking the reins for the 1999 season, and what proceeded to transpire on the field was utter pandemonium, giving the Rams the nickname“The Greatest Show onTurf.” This improbable season and the resulting MVP award forWarner set the stage for one of the most dramatic games in Super Bowl history. After going up 16–0 against the Tennessee Titans in Super Bowl XXXIV, Warner and the Rams looked poised to coast on their way to the Lombardi Trophy, but the
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