4th of July Trend Outlook

4th of July Trend Outlook

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4th of July Trend Outlook

Land of the free, home of the brave. Nothing says summer like the 4th of July. This patriotic holiday is celebrated throughout the United States between family and friends alike. This year, we’re moving beyond the traditional fireworks and barbecues to bring you the top red, white, and blue trends of the summer. Follow along with this Trend Outlook to uncover category trend data that your brand can use to drive content creation, discover examples of high-qual- ity branded influencer content, and explore thought starters for your own campaign planning.

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Table of Contents

08 06 04 02

INTRODUCTION

TABLE OF CONTENTS

TREND OVERVIEW

DIY & CRAFTS KIDS & PARENTING 14 FOOD & DRINK 20 ENTERTAINING 26 BRANDABLES EXAMPLES 32 ABOUT AHALOGY 44

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TREND OVERVIEW Red, White, & Blue

DATA-DRIVEN INSPIRATION

TOP RELATED KEYWORDS:

Thanks to our data-driven inspiration from Ahalogy Muse ™ , we know that 4th of July content begins trend- ing in early May. This topic reaches a sharp peak on June 29, just before the actual holiday. Since you only have a month to capture consumers’ attention, you’ll want to make sure that your patriotic con- tent is ready well in advance to ensure as much engage- ment as possible.

Patriotic

Dessert

Summer

Independence Day

Fruit

Strawberries

Party

Firecracker

Decor

SEASONALITY:

Trend insight: 4th of July content begins trending as early as May and peaks on the holiday.

INSPIRED STORIES

Homemade Fruit Popsicles

Red, White, and Blue Preschool Lacing Cards

Patriotic Cocktail Inspiration

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A DIY craft project is much easier to complete during the summer months when audiences typically have more free time on their hands. Plus, many consumers are motivated by the 4th of July holiday. Whether it’s a star span- gled centerpiece or some red, white, and blue bunting, there are plenty of reasons for this content category to spike this summer. Use the following topics to inspire your 4th of July content this summer. DIY & Crafts RED, WHITE, & BLUE TRENDS

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Farmhouse-chic has been making a comeback, experiencing widespread popularity in the DIY & Crafts cate- gory. Consumers use fabric scraps to create rustic party decorations and custom home decor pieces. DIY & CRAFTS Fabric Scraps

“Fabric Scraps” reaches several peaks throughout the year, including late June and early July.

DIY & CRAFTS Headband

No 4th of July party outfit is com- plete without some star spangled accessories! DIY headbands are an easy craft for kids and adults alike. Consumers love to use everything from bandanas to stretchy t-shirt material when creating this red, white, and blue craft.

We see “Headband” spike multiple times, including May 28 and June 19.

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DIY & CRAFTS Pom Poms

We see pom-poms popping up every- where. Used for wreaths, garlands, and home decor, this creative craft idea is an easy way for consumers to spruce up their homes.

“Pom-pom” remains steadily popular throughout the summer, experiencing a small spike on May 12.

DIY pallet furniture is a major summer trend that consumers engage with consistently year after year. People love the farmhouse-chic look of this rustic craft material. Add a red, white, and blue twist to this topic by using re-purposed pallet wood to create patriotic signs and decor. DIY & CRAFTS Pallet Wood

“Pallet” remains consistently popular throughout the summer, experiencing a small bump on June 22.

The 4th of July is one holiday that the entire family can celebrate together. Parents are always looking for kid-friendly additions to their red, white, and blue celebration. The following Kids & Parenting trends are sure to resonate with consumers this summer. Kids & Parenting RED, WHITE, & BLUE TRENDS

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KIDS & PARENTING Family Photo Backdrop

Say cheese! Family photo backdrops are trending. Commemorate the 4th of July holiday with a patriotic photo op using streamers, balloons, or other common craft supplies.

“Photo Backdrop” is an evergreen trend, peaking at multiple points throughout the year—including on May 29, June 28, and July 7.

KIDS & PARENTING Firework Safety

Better safe than sorry. Many parents search for ways to teach their kids about firework safety with fun proj- ects like kids’ sparkler protectors made out of solo cups.

“Firework Safety” reaches its highest points on June 7 and June 30.

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KIDS & PARENTING

Pool Noodle Hacks

Pool parties are already a summer- time staple for shoppers everywhere. Why not use your pool noodles to create fun games for the kids at your 4th of July bash?

“Pool Noodle Hacks” are most popular early in the summer, peaking on May 7 and May 30. However, this topic continues to trend throughout the warm weather months.

KIDS & PARENTING

Educational Crafts

Parents are always on the lookout for fun and easy ways to help their kids avoid the summer slump when school is out. Patriotic slime or fireworks crafts are one educational activity that’s sure to draw engagement this 4th of July.

“Educational Craft” experiences a surge of popularity at the beginning and end of sum- mer, spiking in early May and mid August.

No summer get-together is complete without a winning party menu. From signature cocktails to party-ready appetizers, shoppers are always on the lookout for tasty additions to their red, white, and blue celebration. There are plenty of ways to incorporate a star-spangled theme into many crowd-favorite dishes. Use the fol- lowing trends to engage with consumers this 4th of July. Food & Drink RED, WHITE, & BLUE TRENDS

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FOOD & DRINK Star-Shaped Snacks

Consumers’ patriotism extends to the snack table. We see star-shaped snacks take off during the summer months as shoppers look for fun and creative ways to incorporate this trend into their backyard cookouts.

Audiences begin searching for “Star-Shaped Snacks” on June 15. This topic rapidly ascends in popularity, peaking on June 27.

Throw it back to your college days with a patriotic jello shot recipe! This easy-to-make drink trend has been making a comeback in recent years thanks to the endless flavor possibilities. Help shoppers get the party started with this nostalgic cocktail. FOOD & DRINK Jello Shots

We see “Jello Shots” spike during the summer entertaining months on May 26 and June 29.

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FOOD & DRINK

Think you know everything there is to know about watermelon? Think again! Shoppers are getting creative with this classic summer fruit with everything from savory watermelon, mozzarella, and proscuitto skewers to homemade watermelon slush cocktails. Watermelon

“Watermelon” begins to trend upward on April 3, reaching its highest point on July 2.

FOOD & DRINK

Bottoms up! Beer isn’t just for drink- ing anymore. Shoppers are turning their favorite lagers into a flavorful marinade for grilled and baked meat. How’s that for a party-perfect recipe? Beer Marinade

“Beer Marinade” is most engaged with during the summer months, reaching its highest peak on July 10.

There’s just something about the warmer weather that makes people want to host their friends and family for an at-home party. Neighborhood cookouts, bonfires, barbecues, pool parties—you name it! There’s always a reason to celebrate this 4th of July. Entertaining RED, WHITE, & BLUE TRENDS

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ENTERTAINING Build-Your-Own Hot Dog Bar

It’s no secret that hot dogs are a favorite party food during the summer months. Add a modern twist to this crowd-favorite dish with a build-your-own hot dog bar. The perfect entertaining solution, this popular trend is sure to connect with consumers during the 4th of July.

“Hot Dog Bar” is at its most popular on May 27. However, this fun party idea experi- ences several small peaks throughout the summer.

ENTERTAINING Bandana Party Decor

Bandanas aren’t just a hair acces- sory. This top summer trend adds a farmhouse-chic twist to every 4th of July party. Use bandana party decor as a quick and easy way to spruce up the BBQ table as napkins, table- clothes, garland, and more.

“Bandana Decor” is most popular during the summer months, peaking on May 26 and May 28.

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ENTERTAINING

Dessert toppers are a fun and easy way to pull together a party theme. Help consumers add a star spangled twist to their Fourth of July cele- bration with this easy entertaining trend. Dessert Topper

We see “Cupcake Topper” experience a small rise in popularity during the summer months, trending upward on May 11 and peaking on May 19.

ENTERTAINING

The summer months are full of at-home entertaining opportunities. Make party planning as easy as possi- ble by capitalizing on the free print- able trend. This simple entertaining hack is a great way to help consumers prep for their 4th of July barbecue. Printable

We see “Printable” begin to trend on April 13, right before the summer fun starts. This topic hits a small peak on June 5.

RED, WHITE, & BLUE Our data-driven influencer marketing cam- paigns are called Brandables. Inspired by Ahalogy Muse ™ , the following examples were created by our Ahalogy Partners—a network made up of 5,500+ talented influencers, pho- tographers, and top-notch content creators. Brandables Examples

We teamed up with Alyssa and Carla, MARS, Pillsbury, and Target to decorate picnic tables everywhere for the Fourth of July. This Mason Jar Free Printable Silhouette project is the perfect DIY craft for consumers to show off their patriotic pride. Add in red, white, and blue M&M’s and you’ve got a fun party favor that helps drive brand awareness during a key seasonal holiday.

In Collaboration with: Alyssa & Carla MARS + Pillsbury SUMMER MASON JAR GIFT

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This collaboration between Handmade in the Heartland, MARS, and Target is sure to leave shoppers feeling refreshed and ready to beat the summer heat. Handmade in the Heartland paired her 4th of July Skittles Cream Soda recipe with a DIY drink station to create a fun entertaining hack that gave her guests a brand new way to enjoy Skittles candy.

In Collaboration with: Handmade in the Heartland MARS 4TH OF JULY SKITTLES CREAM SODA

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When it comes to summer refreshments, who says you have to pick just one? This Silly Girl’s Kitchen partnered up with The Coca-Cola Company and Walmart to create a fun drink recipe that combines two classic summer flavors. This easy and approachable beverage recipe helped to drive in-store purchase occa- sions thanks to the use of pre-made, store- bought ingredients.

In Collaboration with: This Silly Girls Kitchen Coca-Cola LEMONADE INFUSED ICED TEA

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Everything is better when it’s bite sized—and these patriotic Cupcake Pops are no excep- tion! Created in collaboration with The Ken- tucky Gent, MARS, Pillsbury, and Meijer, this recipe helped to capture consumers’ attention during the 4th of July holiday thanks to the combination of popular trends with easy entertaining opportunities. This is one sweet treat that kids and adults alike can enjoy.

In Collaboration with: The Kentucky Gent MARS + Pillsbury CUPCAKE POPS

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Love and Zest knows how to get the kids in on the 4th of July fun! She teamed up with Bounty Advanced Paper Towels and Costco to create this DIY S’mores Bar. Full of delicious—and slightly messy—fun, this Brandables campaign capitalized on childhood nostalgia to create a kid-friendly activity that’s perfect for entertaining guests.

Bounty Paper Towels DIY S’MORES BAR

In Collaboration with: Love & Zest

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POWERED BY MUSE Data-Driven Influencer Content Ahalogy Muse™ is an industry-first software platform to help leading marketers identify and act on changing trends in their category. Powered by a network of 5,500+ premium content creators across the web, the tool is powered by influencer performance data. These same insights are leveraged in our Brandables solution as a guide for creative production. Content creators have the biggest influence on trend development. They’re the first to make a recipe using a new ingredient or the first to try a new fitness craze. We gather influencers’ performance data—across their original content and across billions of their social media posts from Facebook, Instagram, Pinterest, YouTube, and more—to measure the success of these trends so market- ers can act fast.

WHO WE ARE... & What We’re All About

Ahalogy is the Passion to Purchase Platform™. Brands and agencies tap into Ahalogy to reach new audiences and find new usage occasions based on their target consumers’ interests. We deliver proven ROI through our category trend data, premium influencer content, and verified audience targeting. Ahalogy is headquartered in Cincinnati, OH, the global capital of brand marketing.

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Appendix

Appendix

INTRODUCTION

FOOD & DRINK

Lemonade Infused Iced Tea, This Silly Girl’s Kitchen Preschool Noodle Painting Craft , Mom Dot Burn-Free Sparklers for Toddlers , Mom Dot 4th of July Jello Cups , Kicking it with Kelly How to Make Patriotic Fabric Garland, Two Purple Couches Frozen Patriotic Watermelon Pops, Domestically Blissful Hot Dog Recipes , Waiting on Martha DIY Wood Pallet American Flag, Liz Marie Blog 4th of July Photo Booth Props , Kristen Duke Photography Simple DIY Wall Art Idea, Real Coake 4th of July Skittles Cream Soda, Handmade in the Heartland Homemade Fruit Popsicles , Wicked Spatula Red, White, and Blue Preschool Lacing Cards, Sugarbee Crafts Patriotic Cocktail Inspiration, Live Love Texas

4th of July Jello Cups, Kicking it with Kelly 4th of July Fireworks Cupcakes, The Gunny Sack 4th of July Watermelon Wands, Alice and Lois Frozen Patriotic Watermelon Pops, Domestically Blissful Pressure Cooker Beer Can Chicken, Unsophisticook 4th of July Snack, Sunny Sweet Days

ENTERTAINING

4th of July Printables, Moritz Fine Designs 9 Fun Patriotic Projects, Scattered Thoughts of a Crafty Mom

Bandana Tablecloth, Growing up Gabel Hot Dog Recipes, Waiting on Martha Patriotic Mini Trifles, Strawberry Blondie Kitchen Red, White, and Blue Tie Dyed Napkins, Scattered Thoughts of a Crafty Mom 4th of July Printables, Moritz Fine Designs

DIY & CRAFTS

9 Fun Patriotic Projects, Scattered Thoughts of a Crafty Mom DIY Wood Pallet American Flag, Liz Marie Blog Simple DIY Wall Art Idea, Real Coake Red Flower Headband, Julie Measures How to Make Patriotic Fabric Garland, Two Purple Couches

BRANDABLES

Cupcake Pops, The Kentucky Gent Mason Jar Gift Free Printable Silhouette, Alyssa and Carla 4th of July Skittles Cream Soda, Handmade in the Heartland Lemonade Infused Iced Tea, This Silly Girl’s Kitchen DIY S’mores Bar, Love and Zest

DIY Women’s Fabric Headband, Alice and Lois Free Flag Printable Pom Pom Craft, Mom Dot

KIDS & PARENTING

4th of July Preschool Noodle Painting Craft, Mom Dot 4th of July Photo Booth Props and Free Printable, Kristen Duke Photography How to Create Burn-Free Sparklers for Toddlers, Mom Dot

Pool Noodle Word Search, Easy Peasy and Fun Pool Noodle Games and Crafts, Julie Measures Safety Sparkler Shield Craft for Kids, She Knows 4th of July Preschool Noodle Painting Craft, Mom Dot

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