AnotherWord forMarketing
MAKING CONNECTIONS WITH MIKEYLA FIGUEROA Law firms have a reputation for being quite foreboding. People come to law firms when they find themselves in scary, serious situations, so the people who work in these firms must be serious and scary themselves. That may be true for some firms, but it’s not the way we do things at Spada Law Group. While we take every case seriously, there’s nothing corporate about us. Our clients are already nervous about their situation; we don’t want them to be intimidated when they come see us. This is the mission of our marketing assistant, Mikeyla Figueroa. These days, marketing is another word for “maintaining relationships.” Mikeyla is dedicated to helping us stay connected with our current clients as well as making sure we’re available to new folks who may need our expertise. Most people who get into marketing spend years preparing to enter the field. Mikeyla Figueroa got into marketing completely by accident. “I’d been working at a spa for five years, and I was looking for a better opportunity,” Mikeyla explained. “My son was 2 years old at the time, and things were getting tight. I was only working part time, and I needed a change. My father helped me get in touch with Len Spada, and I learned that the firm was looking for someone to come on temporarily while another staff member went on maternity. I was happy to accept.” Mikeyla was only supposed to stay on for three months. After a few weeks, we realized we couldn’t let her go. We asked her to stay on to help with a marketing project geared toward physical therapists. She did an amazing job. Two years later, Mikeyla is still doing amazing work as our marketing assistant.
“I love the work I do,” Mikeyla says. “It’s a challenge. It’s not just one thing every day. There’s always something new to do, different projects to work on. For example, video editing. It’s been the most challenging project, but also the most fun. Plus, the people are great. I love getting to communicate regularly with our clients. It’s a great job.” In addition to being an excellent marketer, Mikeyla is also an amazing mom. When she’s not at work, her time is all about her son. “My free time is full of kid stuff,” Mikeyla admits. “‘PJ Masks’ is very popular at our house. And when we’re able to get out of the house, which we haven’t been able to do for a while, our favorite destinations are the park or Roller World. Places where my son can play and have fun. He’s only going to be a kid for a little while, and I want to enjoy this time while it lasts.”
review of the month
“Thank you Spada Law Group for making this process easy and for having amazing customer service. I also wanted to take the time to thank you for the birthday gift card I received in the mail. I sure do love my Dunkin’ Donuts coffee.” –Amy N.
2 • SPADALAWGROUP.COM
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