% The Meaning & History Behind Our Brand % W hen we established Coleman Angus in 1996, we wanted to choose a brand that had meaning. A brand that represented us, who we were, what our goals were, and what we wanted to accomplish: 100% dedication, 100% customer service, 100% commitment to our ranch, 100% commitment to the land. A “brand” is a mark of the man and encompasses that proud moment when a man stamps his identity on the hide. A brand declares ownership, labels a man’s integrity, tags him with responsibility, and totals his worth. But a man’s brand is about more than just a symbol of ownership, it is also a representation of the people behind it. Brands gain a life of their own. Ranches become known by their brand and the symbols become linked to the land on which the cattle are raised. Brands become ingrained in the people. People become ingrained in the ranches and in the land; they are inseparable. A brand conveys a promise. There is sentimental attachment to the brand that a ranch decides on, and we are loyal to what it means to us. It is personal. Many stories are attached to a brand, not because of the mark itself but because of the people, land, and memories tied to it. A brand also becomes the image and personality of our product and service. Every brand is a man’s own special mark, our identity as ranchers. Our chosen brand stamps our commitment with quality, passion, loyalty, dedication, and service. Our passion lies in making an impact and a difference, providing a stewardship, exceeding expectations, and delivering a brand that is monumental to your program as well. % is Coleman Angus.
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www.colemanangus.com
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