PROJECT INSIGHTS
36 Residences
24 Studio Apartments
12 Townhomes
C&C RESIDENCES A Legacy of Community and Progress
Estimated Total Project Cost: $6.5 Million
918 DIVISION ST, LA CROSSE, WI PROJECT LOCATION
PROJECT OVERVIEW
C&C Residences is a forward-thinking, community-driven development in La Crosse, WI, designed to provide high-quality, attainable housing while fostering long-term neighborhood stability. A result of a collaborative effort between Three Sixty Real Estate Solutions, Habitat for Humanity, Mayo Clinic Health System, and The City of La Crosse, this project will integrate market-rate housing in a way that complements and enhances theneighborhood. The name “C&C Residences” honors Cadwallader Colden Washburn, a distinguished businessman, politician, and Union Army general whose legacy shaped both the state of Wisconsin and the broader American landscape. As the founder of what would become General Mills and a key political figure, Washburn’s contributions to industry, governance, and community development are woven into the fabric of La Crosse’s history. By naming the development after him, “C&C Residences” pays tribute to his enduring influence, symbolizing a commitment to progress, community growth, and the values of leadership and service that Washburn embodied.
PROBLEM / OPPORTUNITY
C&C Residences will maximize the site’s potential, providing updated housing and a revitalized community space that benefits the neighborhood as a whole. This project reflects the shared vision of creating a balanced, sustainable, and thriving environment for the community. Repurposing Land for Maximum Community Impact: Once a community garden, the site now offers the opportunity to blend green space with housing, meeting the dual needs of maintaining community gardens and providing additional housing.
Increasing Housing Options for Workforce Residents: With a growing demand for accessible housing, C&C Residences will provide much-needed options for essential workers and families, helping to address the region’s housing gap.
Incorporating Green Space and Community Engagement: The redevelopment will honor the original community garden vision by integrating garden components that encourage sustainable living, promote wellness, and bring neighbors together.
OUR SOLUTION
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Revitalizing a Key Site:
Providing Needed Housing
Creating Community and Garden Space
Transforming an hard-to-maintain community garden and vacant homes into a high-quality, community- centered development that enhances the local neighborhood and economy.
Offering a diverse mix of workforce housing, from studios to three- bedroom townhomes, to meet the needs of a wide range of incomes and demographics in La Crosse.
Introducing new shared garden areas, walkable streetscapes, and community spaces that promote sustainability, foster connections between residents, and enhance the livability of the area.
MARKET ANALYSIS
C&C Residences is designed to fill the gap in available housing, providing quality homes for those who may not qualify for subsidized options but still need attainable places to live. C&C Residences will create housing that meets the community’s needs by offering a mix of rental opportunities, allowing more people to live near jobs, schools, and amenities. This approach helps ensure La Crosse remains a place where people can put down roots and thrive.
OBJECTIVES
C&C Residences presents a transformative opportunity to address housing challenges while fostering a sense of community and long-term neighborhood investment. This project goes beyond traditional rental development, offering an integrated approach that combines both homeownership and workforce housing solutions. The inclusion of both townhomes and studio apartments ensures a diverse housing mix that caters to various demographics, from single professionals to families seeking long-term stability. The design prioritizes a community-oriented approach, with walkable streetscapes, shared garden spaces, and easy access to nearby amenities, creating an attractive and livable residential environment. Additionally, the thoughtful architectural design and site planning ensure that C&C Residences will blend seamlessly into the existing neighborhood while raising the overall standard of housing in the area, enhancing its character and appeal.
1243 Badger St. La Crosse, WI 54601 www.threesixty.bz Call: 608-782-7368 Email: development@threesixty.bz
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