Community Engagement.
We will raise awareness of our services, foster patient trust, and establish LCHCS as a leading advocate for community health.
Strategy 1: Develop a comprehensive marketing plan that effectively promotes that our services are available to all.
Measure: 1. Marketing plan is complete and an annual process developed. 2. Track engagement 3. Track patient volumes 4. Survey patients "How did you hear about us?" (Baseline, inform plan)
BY WHEN?
ACTION STEPS
RESPONSIBILITY
2025 2026 2027 B=Begin C=Complete
1a Research marketing needs and goals based on geographic area, site, service line, hours, and other relevant factors. Identify target audiences, messaging ideas, and media placement opportunities.
Morgan Reuis
BC
1b Develop marketing tools, including social media, other media outlets, outreach events, and innovative approaches to connect with diverse communities.
Morgan Reuis/Angela Youmans/Kywana Ritter
B
Morgan Reuis/Ashley Barnes/April Delozier
1c Create a comprehensive marketing plan and budget.
B
C
1d Provide continuing education and training for the marketing and outreach team.
Morgan Reuis
B
Morgan Reuis/Angela Youmans/Kywana Ritter
1e Launch the marketing plan and ensure it is communicated effectively to all employees.
B
C
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