What Are Cravings? How Do I Stop Them? How Playing the Long Game Helps Overcome Cravings
Cravings — they can feel like a comforting friend or a gut-punching enemy, depending on what you’re craving. An estimated 90% of people experience cravings, and, believe it or not, not all cravings are bad. Leaning into our healthy cravings can help establish a healthy diet. Don’t worry, we’re thinking the same thing: “If that’s the case, why do we crave sugary snacks and fatty foods the most?!” It’s complicated, but understanding your brain is a great place to start. What are cravings, really? Decades of research have proven that cravings start in our brain, not our body. This might be shocking for some, since it was commonly believed for a long time that if you were craving a steak, you were probably low in iron. However, the brain connection makes way more sense. Think about it: Does your body love circulating excess sugar that can lead to health complications, or does your brain enjoy sugar more? After all, sugar releases the feel-good
neurotransmitter dopamine, which our brains love. A chocolate milkshake or lemon bar helps us feel good by literally triggering our brain’s pleasure centers. That means when we’re unhappy, stressed, or needing a pick-me-up, we might start craving foods that comfort us, such as ice cream. How do I stop craving unhealthy things? One thing is for sure: Restrictive
chips or another crunchy but healthier alternative that you already enjoy? If you’re craving soda, why not crush some fresh fruit into sparkling water instead? Make it a treat, make it special, but make it healthier. Eating more filling, nutrient-dense food and getting more sleep are also great ways to fight cravings. It leaves little time or room for binging on bad foods. However, a 6-month
diets don’t always work. It’s hard to “rewire” the brain by completely rejecting how it currently operates. Instead, you might want to consider accepting your cravings, but make slow and deliberate changes to how you satisfy those cravings.
2018 study in the National Institutes of Health has
shown that flexibility in your diet can make a difference for making real, meaningful changes to your lifestyle long term.
By overcoming shame and accepting your cravings, you won’t fear making a single mistake as much. It’s all about playing the long game.
For example, if you’re craving potato chips, why not try kale
FREE YOUR TEAM FROM ‘MEETING BRAIN DRAIN’ And Watch Your Sales Soar
Entrepreneur magazine has a few suggestions for how to free your team from this brain drain. 1. Say goodbye to company- and department-wide meetings. Think of building a meeting the same way you’d think of building a team: Add as many people as you need, and only that many. The more you can whittle down the required attendance for meetings, the less you will impact your employees’ productivity. Entrepreneur suggests keeping meetings at 4–6 people when possible. If you have a daily company huddle, consider making it weekly or even monthly to save brain space. 2. When you meet, always set an agenda. We’ve all attended “30-minute” meetings that stretched to two hours as the speakers rambled. Don’t let this become the norm! Instead, set an agenda for every meeting — even a routine check-
in — and stick to it. If you’re a talker, consider including timestamps with each item to really keep you on task and get your team back to work ASAP. (Not sure how to write a fantastic agenda? Visit HBR.org and search “How to Design an Agenda” for an in-depth article on the topic.) 3. Encourage time blocking. Fewer interruptions to your team’s flow means it’s easier to get back in the zone, so try to cluster meetings during one part or “block” of the day/ week. This will help your team build routines around those blocks, and they’ll be able to dive deep during non-meeting blocks without the fear of interruption. Try these strategies today and watch your key performance indicators (KPIs) for lead generation, conversion, and retention closely. You might be surprised at the results!
Here’s a shocking statistic for you: According to a Productivity Trends Report from ReclaimAI, the average professional is spending almost 309% more time in one-on-one meetings right now than they did before the pandemic. That’s crazy! Worse, it’s a waste of valuable time and a drain on your team’s productivity. Meetings can be productive, but there’s a reason why the phrase “This should have been an email” exists. If you pull your best people into Zoom call after Zoom call, they won’t have the focus they need to work quickly and perform at their best. That has implications across every department from marketing and sales to billing.
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