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5 STEPS TO DEAL WITH ATTORNEYS WHO LOWBALL YOUR PRICES WHEN IT’S TIME TO BAN A TOXIC CUSTOMER BOOK REVIEW: EVERYTHING OLD IS NEW GOOGLE IS GOING TO STRIKE AGAIN (RUMOR) WHAT POTENTIALS (SECRETLY) CRAVE FROM ATTORNEYS
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I apologize if this article is blunt.
A little bird told me that Google is planning to strike again soon — and thousands of businesses (including many law firms) are going to come into work one morning and find they’ve been cut off from the internet.
But, today, I want to talk about a fundamental truth of the “attorney-potential” relationship (as opposed to the attorney-client relationship). In some ways, when a potential steps into your office for an initial consultation, it’s kind of like when they visit their doctor. What they really crave is assurance from someone in a position of authority. In other words...
When? I don’t know.
How? I don’t know.
But here’s what I do know:
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