STEP #3
THE MERCHANDISE
This is the fun part! Now that you have a strategy and a plan, it’s time to think about the product. If you are going to do custom merchandise, do it right. Ensure it reflects your brand and your commitment to social and environmental responsibility.
A FEW TIPS:
• Tell the story of the products so recipients know how it was sourced. This is a great opportunity to educate your team about your values.
• Make the merchandise useful and make it nice – don’t send merch that will end up in the landfill or the second-hand store.
• Consider using design and bold statements instead of just your logo.
• Watch out for ceramics and glass, they’re heavy to ship and can break.
• If you’re doing apparel, use our pop- up shops to let staff choose their own gender/size. • Give people a choice! Consider asking people if they want merch and allowing them to opt out. You could give an option to donate in lieu of merch.
Custom Enamel Pins - LUSH Cosmetics
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