THE PACKAGING STEP #4
Packaging for merch kits can range from fully custom boxes and tissue paper to a simple kraft mailer with a custom label. When designing your packaging, its the receivers experience you’ll be considering - these choices will help you commu- nicate your purpose and message you want to convey.
DESIGN CONSIDERATIONS:
• Add a postcard or letter to the recipient so they know why they’ve received the gift.
• Decide whether you want any fill in the box – we can use kraft crinkle, scrunched paper, etc to take up any space and ensure minimum movement in transit. • Custom boxes are amazing – but can get a bit beat up during shipping. If you don’t need the wow factor of a fully custom mailer, consider a kraft mailer with a custom label, it’s a super cost-effective way to package while getting a bit of branding.
• Custom tissue paper is a low-cost way to make the unboxing experience special.
• Be wary of over packaging – no one wants their gift to result in waste materials.
• I f you’re going to be doing boxes in an ongoing manner, consider custom packing tape – super fun way to get a brand message out.
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