Fairware The Art of Kitting and Merch

Custom merchandise kits are trending big amongst company teams, brand culture fanatics and new hires. With this guide, we’ll show you how to create a memorable merchandise experience that reflects your brand and your program goals. Follow Fairware’s 6 steps to build your own custom merch kit. 6 Steps To Awesome Merch Kits KITTING & MERCH

CONTENTS

04 08

The Strategy

The Plan

13 15 18

The Merchandise

The Packaging

The Distribution

20

The Review

2

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