15 Magazine

BUSINESS 5 We have long known that volunteering expe- rience is a great resume booster, but work in the public benefit looks great on a company’s About page as well. Research shows that cor- porate volunteering opportunities are a magnet for talent.

WAYS VOLUNTEERING HELPS

their personal values align with their employers’ — the more likely they are to stay, according to Natalia Ivanova, TimeHeroes’ executive director, and Nikola Kolev, who manages the nonprofit’s relationship with business. For more than a decade, the largest volunteer- ing platform in Bulgaria, TimeHeroes, has pro- moted a culture of volunteerism in Bulgaria by matching volunteers with initiatives needing support through the TimeHeroes.org platform and by helping companies develop corporate volunteering strategies that reenergize teams and retain top performers.

Additionally, the pandemic encouraged a re- evaluation of career priorities: people are real- izing that employment should be about more than just a paycheck at the end of the month; a job should provide a sense of purpose and bring fulfillment. So ever more companies are piloting giving initiatives and instituting volunteering programs for employees. The more inspired people feel at work — and the more they feel

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Volunteering reinvigorates teams.

Improving life for others has a stimulating ef- fect on a team. Renovating a schoolyard or a library, winter-proofing an elderly individual’s home, or mentoring disadvantaged children together with your teammates won’t feel like

yet another work event. You will be doing something meaningful and much more satis- factory — and bonding with your colleagues along the way. Hey, who knew Steve from sales was such a great guy!

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