Marketing of the role
The Digital Advertised Search element of a campaign targets those candidates who are active but who may be inaccessible via Search. The Digital Advertised Search element of the campaign serves as an important supplement to the Direct Proactive Search element of the campaign.
However, the potential cost of external advertising needs to be managed carefully. We believe that the best value for money comes from specific placement of online adverts rather than often very costly print media placement.
In a competitive market where outstanding leaders are in demand we have developed an expertise in showcasing a post. We produce digital FlippingBooks that make the most of how potential candidates consume information today. We will act as the point of contact for response handling and feedback to applicants with respect to adverts posted on bristol.ac.uk and jobs.ac.uk (and any other local media if applicable) in partnership with the University’s HR team. The proposed advertising mediums outlined include Times Higher Education online, Telegraph jobs online and Guardian online and all have established international coverage and would attract candidates from a wide geographical area.
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