A New Standard for Custom Exterior Finishes
When it comes to making a home or building stand out, colour and finishing details can make all the difference. That philosophy is at the heart of SW Color Plus Inc., a local company specializing in custom exterior finishes that allow homeowners, builders and architects to bring their visions to life. Owners Martin Dyck and Anna Dyck say the idea for the company didn’t happen overnight. Instead, it developed over many years of experience in exterior installations. “SWCP has really been years in the making,” says Martin. “From seeing the market need, to brainstorming, dreaming, and finally breaking ground in late 2024, it’s been a journey shaped by what we’ve learned in the industry.” The business is closely connected to Dyck Exterior Installation Inc., a well-established company that Martin originally started on his own. In those early days, he worked directly on job sites, installing exterior materials and developing hands-on knowledge that would later shape both businesses. Martin explains that those years gave him a deep understanding of installation techniques, emerging trends and the wide range of materials used in exterior design. Just as important, they gave him insight into what customers were looking for. “Year after year, we had builders, homeowners and architects asking about custom finishes and unique exterior colours,” he says. “They wanted ways to make their homes and projects stand out.” Those repeated requests highlighted a gap in the industry, especially in sourcing custom exterior finishes locally. Supply chain challenges and reliance on out-of-province suppliers often meant long lead times and limited colour options. SW Color Plus was created to solve that problem. “Our goal was to offer exactly what clients were asking for, durable finishes, short lead times and local expertise,” Martin says. “We wanted to give people the ability to truly customize their exterior projects.” The company specializes in what it calls “custom colour exteriors,” a concept that opens up almost limitless possibilities for design. “Custom colour exteriors mean homeowners can dream up virtually any exterior colour and we can make it happen,” says Anna. “From classic tones to completely unique designer shades, we can match it.” Beyond colour itself, the company also offers a wide range of coated exterior products, materials and profiles designed to help bring a project’s vision to life. Since its soft launch in late summer 2025, SW Color Plus has already contributed to projects throughout Southwestern Ontario, supplying materials for both residential and commercial developments. “We work on everything from full residential new builds and renovations, to large-scale commercial projects,” Anna explains. “Whether a project is large or small, we’re able to supply the materials and work closely with our sister company, Dyck Exterior Installation, when installation services are needed.” A key part of the company’s offering is its advanced colour- matching technology, which helps ensure the finished product delivers the exact look a client is expecting. “Our technology allows us to achieve the correct depth of colour saturation and a true colour match,” Martin says. “Traditional paint suppliers often struggle with vibrant hues in certain shades, or they Page 6 St. Thomas Home Show Guide • April 2026
To advertise here, please contact Geoff@VillagerPublications.com The combination of creativity, manufacturing expertise, and skilled installation is what drives the company forward. “Knowing we’re bringing high-quality, custom and unique options to the market while solving a real supply chain challenge is deeply rewarding,” Martin adds. “It’s something our whole team takes pride in.” The company’s coating supplier, Axalta, also backs custom finishes with a 15-year limited warranty that protects against peeling, cracking, chipping, and UV exposure. Together, those partnerships help ensure the finished product performs as well as it looks. “After more than 20 years in the industry, we’ve seen firsthand how premium materials and experienced installers consistently outperform cheaper options,” Martin says. “Exterior selections are an investment, but one that delivers a strong return over time.” As the business continues to grow, maintaining quality and con- sistency remains a priority. Anna notes that expanding the team thoughtfully has been key. “Our growth has allowed us to train and onboard staff carefully so we can maintain the high standards we expect,” she says. simply won’t guarantee the match. We’re able to confidently work with clients to achieve their desired result.” “Exterior finishes are often the first impression of a home or project,” Anna says. “They play a huge role in curb appeal and even resale value. When attention to detail is missing, it affects the overall aesthetic and sometimes even the structural integrity.” To ensure durability and long-term performance, SW Color Plus partners with trusted manufacturers and high- quality materials. One of their most prominent partnerships is with James Hardie, known for fibre cement products designed to withstand harsh conditions. “Fibre cement board is in- credibly durable,” Martin explains. “It stands up to weather, pests and vermin, it’s low maintenance, and it’s fire resistant. With a 30-year substrate warranty, it’s one of the most reliable exterior products available.”
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