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Build an Email List That Works for Your Business
Stop Collecting Emails, and Start Building Relationships
As a business leader, finding ways to connect and stay in contact with your customers is key to growing your brand and encouraging repeat business. This isn’t always easy, however. You may have asked your customers to share their email to stay up to date on upcoming sales and promotions at checkout but had mixed results. Maybe you even bought an email list of people in your area, hoping to reach new potential customers, but it likely proved fruitless as well. So, how do you create a high-yielding email list that benefits your company? Here are three strategies!
without any other offers or information, would you provide it? Most people don’t want to give their information to stores unless they get something in return. Offer a 10% discount or a dollar amount off a purchase to anyone who joins your email list, and continue to offer loyalty benefits to everyone who enrolls. While this might seem like you’re offering extra discounts, you’ll effectively increase your repeat business.
Deliver compelling content. How many emails from other businesses are sitting in your spam folder right now? How many look similar? They probably contain big graphics drawing attention to a specific sale, but the email doesn’t contain anything else worth noting. Provide content that connects with your audience and provides a better understanding of who you are and what your business stands for. With email content your customers find valuable, coupled with attractive incentives, you can build a customer base interested in your brand and what you offer.
Make signing up easy. Customers do not want to jump through a million hoops to receive your emails. It should be straightforward, whether they provide it at the register, sign up on your website, or opt in through other marketing or communication efforts. Don’t require them to add identifying information. All you really need is their email and name to give you the power to reach out and make a connection. Offer incentives. If you were to enter a store where you shop regularly and the cashier asked for your email
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