Board Converting News, August 17, 2020

Bay Cities Retains Swanline Group To Help Launch Global Campaign UK based Swanline Group regularly facilitate supply solu- tions for overseas customers when it is too inefficient to supply from their own plants. With the ability to manage a project from design through to print and distribution or dovetail any supply chain solution Swanline Group can be called upon to support multi-country projects. Pico Rivera, Califronia based Bay Cities contacted Swanline to help deliver the European requirement of a global promotional campaign. Greg Tucker, Bay Cities’ Chairman and CEO was aware of Swanline’s high quali- ty reputation and capabilities and when facing a complex project, knew they were the supplier to partner with. “Little did Bay Cities know that the campaign launch was to begin in Europe, first in the UK and then onto the continent,” said Tucker. “We contacted one of the best in the business, Swanline, to help in the manufacturing and distribution of the package. Not only was the package im- portant but woven into the artwork was an Augmented Re- ality tag that, once pointed at with a cellular device would release a Black Eyed Peas topical experience.” Bay Cities designed and built a replica of a “boom box”into the package design that contained a collector’s jacket to commemorate the launch of the Black Eyed Peas concert series. Using complementary screen and digital

print techniques to achieve the perfect finish, the seam- less distribution of identical product manufactured by Bay Cities and Swanline was successfully delivered across the globe within the target period. “Swanline worked with ease to meet the deadline of this requirement and not only got the package printed, die-cut

and delivered into the UK but also hit the distro points on the European continent.,” said Tucker. “This ex- ecution could not have been suc- cessful without the diligent help from the team at Swan- line.” Nick Kirby, CEO Swanline Group

said, “When Greg contacted us about the Boom Box, we were able to instantly rise to the challenge with a robust solution using complementary digital and screen process- es to exactly mimic the U.S. version. While the deadlines were tight, we are used to reacting to such demands. Swanline stepping in to save the day is what we do best, and we were proud to be associated with such a high-pro- file requirement.”


August 17, 2020

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