The Keap Insider - Holiday Edition 2021

3Ways to Direct-M

We don’t dodge the hard questions when it comes to direct mail marketing. The internet has become an important tool in the marketing world, so how do you transform your direct mail marketing to earn the highest ROI pos- sible when technology is becoming a more integral part of how customers in- teract with your business? The answer is sim- ple: Ensure your direct mail marketing cam- paign elevates your brand and integrates with your digital marketing campaigns so both are working to meet your overall business goals.

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