o Transform Your Mail Marketing Strategy
Even in today’s world, print marketing is one of the ultimate forms of showing commitment to your customer. It takes resources to print con- tent and mail it to your customer. It also takes time and effort to design content, especially long-form content. We’ve been seeing a huge trend in brands using long-form content market- ing to boost their image. Here’s why (and how) it’ll work for you, too. No. 1: Use long-form direct mail marketing content to make a lasting impression. In 2020, our society saw a huge boom of com- panies boosting their print marketing presence, especially with the arrival of the Black Lives Matter movement. It was breaking news when MasterCard released a two-page, full-length communication ad in the Sunday edition of The New York Times. Such long-form ads used to be considered “normal,” which means you can make a lasting impression with long-form direct mail marketing right now. No. 2: Use QR codes to direct customers to online resources. Times have changed for our dear QR codes. They used to be a hassle with a high barrier of entry. First, you needed a smartphone. Second, you needed particular apps to read and use them. Today, over 81% of Americans have a smart- phone, and reading QR codes has become a native feature of many. Thus, the popularity of QR codes has been rising steadily. Over 11 million American households — not people! — used QR codes in 2020. It’s a massively trending tool for anyone who does marketing in print or online. Whether you have social media, a website, or a product page,
you can attach it to your marketing and create a fluid transition between print and digital in your customer’s experience. Best of all, combining a sensory experience with fast digital convenience can give them a unique marketing encounter that’ll make you especially memorable. No. 3: Tap into 2021’s spirit of reinvention. With the post-pandemic market mostly settled in, this is the perfect time to try out new things that will capture the attention of your customers and convert them. Remember that since the mar- ket has shifted, new needs have been created. Create new offers and personas that will in- spire and resonate. Build trust by showing you’re the most well-equipped business to handle your consumer’s needs during these times. There’s no better way to prove it than committing to a direct mail marketing campaign your consumer (and their whole household) can see and touch. As a brand, you have a lot to say. A Twitter ac- count won’t always give you the room to say it, and it certainly won’t instantly grant you cred- ibility. Direct mail marketing can prove you’re a trustworthy voice because you spent the time, effort, and money to deliver free content to your consumers’ hands. Combine that with a weekly digital newsletter, and you will take that credi- bility to the next level. Take advantage of long- form content, QR codes, and innovative offers and personas to create a lasting impact with your direct mail campaign. If you need any help, don’t hesitate to reach out to our experts at Newsletter Pro!
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