Replica Big Mobility Data Platform Replica’s platform 23 is designed to support a wide range of analyses and operational monitoring by providing detailed and accurate mobility data. Its focus on freight and truck data includes metrics such as Annual Average Daily Traffic, Commercial Freight Trip Data, Network Link Volumes, and Hourly Volume Data. Replica’s real-time data capabilities make it particularly valuable for understanding and managing commercial transportation patterns. Replica’s strengths lie in its real-time data provision and detailed traffic metrics, including disaggregated freight information. However, its data coverage might be limited to specific regions, potentially affecting its applicability in less covered areas. Recent enhancements to Replica include the integration of advanced data analytics through machine learning algorithms for improved trend prediction and an expanded geographic coverage to include additional regions and cities. Use cases demonstrate Replica's effectiveness in urban traffic management and infrastructure planning, where its data has been applied to optimize traffic signal timings and assess the impact of new developments. NCTCOG Travel Demand Model The NCTCOG 24 utilizes the Transportation Analytical Forecasting Tool (TAFT) within the TransCAD environment to project vehicle activities, including freight and truck traffic, in the Dallas-Fort Worth area. TAFT four-step process—Trip Generation, Trip Distribution, Mode Choice, and Roadway Assignment—provides a comprehensive approach to estimating travel patterns and demand across different scales. The NCTCOG Transportation Department oversees TAFT's implementation and conducts regional planning studies, offering technical support to the Regional Transportation Council and its technical committees, which form the Metropolitan Planning Organization's policy-making entity. In the realm of truck planning, NCTCOG tracks truck travel trends to guide project prioritization and infrastructure enhancements, critical for long-term planning. This involves assessing truck movements to gauge the impact of potential projects on goods movement. The organization also tackles key truck transportation challenges, including inadequate infrastructure, increasing
23 The Replica Platform. The Replica Platform: A Holistic Picture of Mobility (replicahq.com) 24 North Texas Council of Governments. (2023). 2023 Transportation Conformity. 2022 Transportation Conformity (nctcog.org).
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