GOAL 1 | VISION ZERO - PARADIGM SHIFT
1.4 PUBLIC COMMUNICATIONS CAMPAIGN
COST
SUPPORT AGENCY NCTCOG NEEDS Partnerships; Plan/ Study, Staff Capacity
FOCUS AREA Communications
Develop a comprehensive multimedia public communications safety campaign to educate the community and promote transportation safety for all roadway users and all modes. Key considerations and tactics should include: • Aligning with existing communication efforts to ensure consistency and effectiveness, while incorporating relevant data to support messaging and measure impact. • Focusing on storytelling, such as stories of the personal and social impacts of traffic violence, neighborhood and project success stories, and messaging from trusted community leaders. • Content tailored to specific audiences and platforms, including short-form video, earned media, and social media content, targeted print media, radio, television, and streaming services. • Outreach to media partners to report traffic crashes more accurately and avoid victim blaming, specifically for VRUs. • Messaging & media targeting drivers to promote safer driving, reduce driver distractions, and improve yielding to pedestrians and other VRUs. • Using languages, messaging, and ambassadors representative of the cultural, generational, and demographic diversity of the Fort Worth community.
$$-$$$
TIME Mid to Long
LEAD
TPW, Communication
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