VISION ZERO EDUCATION CAMPAIGN
Fort Worth’s Vision Zero educational campaign is a multi-faceted initiative aimed at improving safety for everyone on the city’s streets. The campaign materials are designed to: • Introduce the Vision Zero concept and raise awareness that Fort Worth is a Vision Zero city • Promote real and perceived safety for people walking and biking • Highlight the most common crash-causing behaviors and encourage safer choices • Deliver inclusive messaging that resonates with residents of all ages, abilities, races, and backgrounds
This Safety Action Plan is Fort Worth’s roadmap to reducing roadway deaths and severe injuries. It is grounded in the Safe System Approach, which aims to eliminate deaths and severe injuries by anticipating human mistakes and minimizing impacts on the human body when crashes do occur. THE SAFE SYSTEM APPROACH
2050
RISK TO PEDESTRIANS INCREASES AS A DRIVER’S SPEED INCREASES
YOUR STREET. YOUR SAFETY. YOUR VOICE.
13% of pedestrians will die or suffer a severe injury if hit by a vehicle at 1ph
20 MPH
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CAMPAIGN TOOLKIT CONTENT
40% of pedestrians will die or suffer a severe injury if hit by a vehicle at 1ph
To ensure residents encounter Vision Zero messaging in their daily lives, the Fort Worth Vision Zero education campaign uses a multifaceted approach. The toolkit includes: • Branding – A consistent visual identity, including the Fort Worth Vision Zero logo and color palettes • Social Media Strategy – Pre-designed graphics, suggested text, and a release schedule to maintain an active online presence • Campaign Kits – Ready-to-use materials for community pop-up events and neighborhood outreach, usable by City staff, community groups, and neighborhood associations • Radio Resources – Audio messages designed for broadcast to expand audience reach • Vision Zero Safety Video – A concise, engaging video that explains the Vision Zero initiative and promotes key safety messages
30 MPH
SAFE ROADS USERS
SAFE VEHICLES
The Safe System Approach
73% of pedestrians will die or suffer a severe injury if hit by a vehicle at 1ph
POST-CRASH CARE
SAFE SPEEDS
40 MPH
SAFE ROADS
T
I V
Example of Vision Zero Education Campaign Pamphlet
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