VISION ZERO EDUCATION CAMPAIGN
TARGET AUDIENCE
This education campaign and toolkit, identified as a priority in the Vision Zero Safety Action Plan, is designed to reach a broad and diverse audience, including: • The general public • People walking, biking, driving, or using micromobility • Older adults • K–12 students • Non-English-speaking residents • Residents across different neighborhoods Campaign toolkit materials is tailored to engage these groups in accessible, relevant settings—such as schools, neighborhoods, community events, and social media—using messages that are clear, appealing, and culturally appropriate.
Example of Vision Zero Education Campaign Social Media Content
Example of Vision Zero Education Campaign Yard Signs
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