EverSafe Home Solutions ™ Brand Standards
Version 1.0 11.2025
2
EVERSAFE HOME SOLUTIONS™ BRAND STANDARDS
EVERSAFE HOME SOLUTIONS™ BRAND | CONTENT OVERVIEW
The EverSafe Home Solutions ™ Brand Standards provide clear direction for how our brand should look, feel, and communicate across all touchpoints.
These guidelines ensure that every logo, color, message, and design element work together to project a unified and trusted identity.
3
OUR STORY
Our mission is to deliver products for the home with clarity, reliability, and confidence. These brand standards help visually reinforce that mission.
4
LOGO SYSTEM
7
COLOR PALETTE
EverSafe Home Solutions™ stands for protection, trust, and clarity. Our brand identity uses clean lines, modern typography, and a fresh, reliable color palette inspired by safety, home, and innovation.
8
PRIMARY TYPOGRAPHY
9
SECONDARY TYPOGRAPHY
10
PHOTOGRAPHY, IMAGERY, GRAPHIC ELEMENTS
Our brand should always appear: ▪ Clear and Simple ▪ Honest and Trustworthy ▪ Professional Yet Approachable ▪ Modern and Solution-Focused
11
PROMISE, POSITIONING STATEMENT, TAGLINES
12
VOICE & MESSAGING
13
PILLARS
11.2025
3
EVERSAFE HOME SOLUTIONS™ BRAND STANDARDS
EVERSAFE HOME SOLUTIONS™ BRAND | OUR STORY
EverSafe Home Solutions™ -- Smart Protection for Everyday Families
EverSafe Home Solutions™ stems from a simple belief: every family deserves to feel safe and confident in the place they call home.
Today, EverSafe™ is a trusted partner for homeowners who want to trade confusion for confidence. We bring warmth, guidance, and practical solutions to the everyday challenges that can disrupt life at home. Every product, every recommendation, and every interaction is designed to strengthen the feeling every family deserves: a home that works, feels good, and keeps life flowing smoothly.
Too often, everyday home challenges — from drafty rooms to unwelcome pests to tricky maintenance decisions — feel complicated and overwhelming. Families often face uncertainty, juggling solutions that don’t deliver or leaving problems to pile up.
Because when you choose EverSafe™ — smart protection for everyday families — that’s exactly what we become: family.
We built EverSafe™ to change that.
With proven expertise and a deep understanding of real homeowner needs, EverSafe™ delivers smart, reliable solutions that make home life easier. From keeping wildlife out to improving ventilation and ensuring every corner of your home works as it should, our products are designed to enhance what matters most: your family, your comfort, and your peace of mind.
Our approach is simple: Make it clear. Make it reliable. Make it easy.
11.2025
4
EVERSAFE HOME SOLUTIONS™ BRAND STANDARDS
EVERSAFE HOME SOLUTIONS™ BRAND | LOGO SYSTEM
The EverSafe Home Solutions ™ logo is our most recognizable brand asset. It must be used consistently and without modification.
Mark
LOGO ANATOMY The logo consists of two components:
▪ Mark: The EverSafe Home Solutions™ shield icon ▪ Wordmark: The EverSafe Home Solutions™ name in its custom lockup
Wordmark
These elements form a single lockup and should not be rearranged.
CLEAR SPACE REQUIREMENTS To maintain visibility and impact, leave clear space equal to the height of the “E” in “EverSafe” around all sides of the logo.
Mark
11.2025
5
EVERSAFE HOME SOLUTIONS™ BRAND STANDARDS
EVERSAFE HOME SOLUTIONS™ BRAND | LOGO SYSTEM
Mark + Wordmark
Mark Only
LOGO VERSIONS Approved logo formats:
▪ Full Color: Preferred ▪ 1-Color: Dark Blue or Black ▪ Reverse: White
Full Color
▪ Mark Only: Permitted only when the full name appears elsewhere on the same panel or within the digital file composition.
1-Color
BACKGROUND CONTROL Always ensure legibility:
▪ Use full color logo on white or very light backgrounds ▪ Use white (reverse) logo on dark or colored backgrounds ▪ Avoid textured or busy background
Reverse
11.2025
6
EVERSAFE HOME SOLUTIONS™ BRAND STANDARDS
EVERSAFE HOME SOLUTIONS™ BRAND | LOGO SYSTEM
MINIMUM SIZE
▪ Print: Full logo / 1 inch wide ▪ Digital: Full logo / 96 PPI ▪ Mark Only: 1/2 wide recommended, never smaller than 1/4 inch wide ▪ Digital Mark Only: 48 PPI preferred, never smaller than 24 PPI
The full logo elements form a single lockup and should not be rearranged.
1” / 96 PPI
1/2” / 48 PPI
1/4” / 24 PPI
INCORRECT LOGO USAGE Never:
▪ Stretch, distort, or rotate the logo ▪ Recolor the logo outside the approved palette ▪ Place the logo inside shapes not part of the official lockup ▪ Add shadows, outlines, or effects ▪ Separate the mark and wordmark except where permitted ▪ Place the logo on low-contrast or cluttered backgrounds
11.2025
7
EVERSAFE HOME SOLUTIONS™ BRAND STANDARDS
EVERSAFE HOME SOLUTIONS™ BRAND | COLOR PALETTE
Our palette reinforces the EverSafe Home Solutions™ modern, trustworthy identity.
HEX
RGB
CMYK
Spot
Color
USAGE GUIDANCE
EverSafe Home Solutions™ White
Pantone 000 C 0/0/0/0 255/255/255 FFFFFF
▪ Dark Blue: Dominant brand color -- use for headers, backgrounds, accents ▪ Medium & Light Blue: Supportive colors -- use for accents, infographics, icons ▪ Yellow: Highlight color -- use sparingly for emphasis ▪ White & Black: Functional neutrals
EverSafe Home Solutions™ Dark Blue EverSafe Home Solutions™ Medium Blue EverSafe Home Solutions™ Light Blue EverSafe Home Solutions™ Yellow
3FC6F2
63/198/242
61/0/1/0
Pantone 298 C Pantone 2985 U
075BA7
7/91/167
95/69/2/0
Pantone 2384C Pantone 2196 U
28245F
40/36/95
100/99/31/23
Pantone 2119 C Pantone 282 U
FDD308
253/211/8
2/15/99/0
Pantone 109 C Pantone 109 U
EverSafe Home Solutions™ Black
Pantone Black C Pantone 5463 U
0/0/0/100 35/31/32 231F20
11.2025
8
EVERSAFE HOME SOLUTIONS™ BRAND STANDARDS
EVERSAFE HOME SOLUTIONS™ BRAND | PRIMARY TYPOGRAPHY
Primary Typography: Open Sans
Primary Fonts: Open Sans Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Open Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Open Sans Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Open Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Open Sans Extra Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
A versatile, modern sans serif used across all EverSafe Home Solutions™ communications.
APPROVED WEIGHTS ▪ Light ▪ Regular ▪ Semibold ▪ Bold ▪ Extra Bold
USAGE GUIDANCE
▪ Headlines: Open Sans Bold / Extra Bold ▪ Subheads: Open Sans Semibold ▪ Body Text: Open Sans Regular ▪ Fine Print: Open Sans Light
Maintain generous line spacing and prioritize readability.
11.2025
9
EVERSAFE HOME SOLUTIONS™ BRAND STANDARDS
EVERSAFE HOME SOLUTIONS™ BRAND | SECONDARY TYPOGRAPHY
Secondary Typography: Open Sans Italic
Secondary Fonts: Open Sans Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Open Sans Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Open Sans Semibold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Open Sans Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Open Sans Extra Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
A versatile, modern italicized sans serif used across all EverSafe Home Solutions™ communications.
APPROVED WEIGHTS ▪ Light ▪ Regular ▪ Semibold ▪ Bold ▪ Extra Bold
USAGE GUIDANCE
▪ Emphasis: Open Sans Italic
Maintain generous line spacing and prioritize readability.
11.2025
10
EVERSAFE HOME SOLUTIONS™ BRAND STANDARDS
EVERSAFE HOME SOLUTIONS™ BRAND | PHOTOGRAPHY, IMAGERY, GRAPHIC ELEMENTS
Photography & Imagery Style
EverSafe Home Solutions™ imagery should: ▪ Feel bright, clean, and modern
▪ Highlight safety, home comfort, and reliability ▪ Use natural lighting whenever possible ▪ Avoid overly staged, artificial, or dark images
PREFERRED THEMES
▪ Home Exteriors and Interiors ▪ Installation Environments ▪ Use Cases ▪ Families, Single Adults, Homeowners ▪ Product-Focused Scenes
Graphic Elements
Avoid clutter or dense patterning. EverSafe Home Solutions™ optional elements to support layouts: ▪ Soft blue accent bars ▪ Clean line dividers ▪ Simple iconography in brand palette
11.2025
11
EVERSAFE HOME SOLUTIONS™ BRAND STANDARDS
EVERSAFE HOME SOLUTIONS™ BRAND | PROMISE, POSITIONING STATEMENT, TAGLINES
BRAND PROMISE We make home protection simple, trustworthy, and built for families. BRAND POSITIONING STATEMENT For homeowners who want safe, comfortable, problem-free living, EverSafe Home Solutions™ provides clear, reliable home protection products that are easy to understand and trusted to perform. Unlike confusing or generic home-improvement options, EverSafe™ delivers expert guidance and dependable solutions that protect families, and the homes they love, with confidence and clarity. EverSafe Home Solutions™ communicates with clarity and confidence.
TAGLINES
▪ Smart Protection for Everyday Families™ ▪ Home Protected. Comfort Secured.™
11.2025
12
EVERSAFE HOME SOLUTIONS™ BRAND STANDARDS
EVERSAFE HOME SOLUTIONS™ BRAND | VOICE & MESSAGING
Our voice should reflect expertise, warm clarity, and reassurance. Think of EverSafe Home Solutions™ as the knowledgeable neighbor who always has the right tool — and explains things in a way anyone can understand.
1. Expert, Not Intimidating • Use simple, confident statements. • Avoid jargon and explain it plainly. • Teach without lecturing. Example: “Utilize optimal cross-venting methodologies.” – Overcomplicated “Use the right vents to keep airflow balanced.” - Simple 2. Clear and Straightforward • Short sentences. • Direct explanations. • Step-by-step guidance when helpful. Example: “Here’s what you need. Here’s why it matters. Here’s how to install it.”
3. Warm and Family-Centered • Speak to families, not faceless homeowners. • Emphasize peace of mind, comfort, and safety. • Use reassuring, human language. Example: “Keep your home comfortable and your family protected.” 4. Reassuring and Supportive • Encourage, don’t pressure. • Remove fear without downplaying real risks. • Offer confidence at every touchpoint. Example: “You’ve got this—and we’re here to help every step of the way.” 5. Benefit-First Messaging Start with what the homeowner gets, not what the product is. Example: “Galvannealed steel mesh for wildlife control.” ”Stops animals before they get inside.”
11.2025
12
EVERSAFE HOME SOLUTIONS™ BRAND STANDARDS
EVERSAFE HOME SOLUTIONS™ BRAND | PILLARS
1. Expertise Made Accessible We translate decades of home-solution knowledge into simple, straightforward guidance homeowners can trust. No jargon. No confusion. Just clear explanations that make protection easy to understand and easy to act on. Why It Matters: People need clarity when they’re worried about their homes. EverSafe Home Solutions™ removes uncertainty and builds confidence. 2. Protection You Can Rely On Every product and recommendation is built around real-world durability, proven materials, and dependable performance. We don’t cut corners. Our solutions work, and they last. Why It Matters: Homeowners want assurance they’re making the right choice. Reliability is peace of mind. 3. Designed for Families, Not Just Houses We protect where life happens: kids playing in the yard, pets exploring, memories made around the home. We focus on safety and comfort, not just hardware.
4. Simple Solutions for Everyday Problems No one has time for complicated fixes. EverSafe Home S olutions™ products and guidance are designed to be intuitive, approachable, and easy to install or understand whether you’re a DIYer or just trying to solve a problem fast.
Why It Matters: Simplicity builds trust and encourages action.
5. Support That Never Leaves You Guessing We guide homeowners from problem to solution with clear steps, helpful education, and authentic support. Every touchpoint from packaging to customer service—reduces stress and builds confidence.
Why It Matters: People want a partner, not just a product.
Why It Matters: A safer home strengthens the people inside it.
11.2025
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13Made with FlippingBook - professional solution for displaying marketing and sales documents online