12
EVERSAFE HOME SOLUTIONS™ BRAND STANDARDS
EVERSAFE HOME SOLUTIONS™ BRAND | VOICE & MESSAGING
Our voice should reflect expertise, warm clarity, and reassurance. Think of EverSafe Home Solutions™ as the knowledgeable neighbor who always has the right tool — and explains things in a way anyone can understand.
1. Expert, Not Intimidating • Use simple, confident statements. • Avoid jargon and explain it plainly. • Teach without lecturing. Example: “Utilize optimal cross-venting methodologies.” – Overcomplicated “Use the right vents to keep airflow balanced.” - Simple 2. Clear and Straightforward • Short sentences. • Direct explanations. • Step-by-step guidance when helpful. Example: “Here’s what you need. Here’s why it matters. Here’s how to install it.”
3. Warm and Family-Centered • Speak to families, not faceless homeowners. • Emphasize peace of mind, comfort, and safety. • Use reassuring, human language. Example: “Keep your home comfortable and your family protected.” 4. Reassuring and Supportive • Encourage, don’t pressure. • Remove fear without downplaying real risks. • Offer confidence at every touchpoint. Example: “You’ve got this—and we’re here to help every step of the way.” 5. Benefit-First Messaging Start with what the homeowner gets, not what the product is. Example: “Galvannealed steel mesh for wildlife control.” ”Stops animals before they get inside.”
11.2025
Made with FlippingBook - professional solution for displaying marketing and sales documents online