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EVERSAFE HOME SOLUTIONS™ BRAND STANDARDS
EVERSAFE HOME SOLUTIONS™ BRAND | CONTENT OVERVIEW
The EverSafe Home Solutions ™ Brand Standards provide clear direction for how our brand should look, feel, and communicate across all touchpoints.
These guidelines ensure that every logo, color, message, and design element work together to project a unified and trusted identity.
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OUR STORY
Our mission is to deliver products for the home with clarity, reliability, and confidence. These brand standards help visually reinforce that mission.
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LOGO SYSTEM
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COLOR PALETTE
EverSafe Home Solutions™ stands for protection, trust, and clarity. Our brand identity uses clean lines, modern typography, and a fresh, reliable color palette inspired by safety, home, and innovation.
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PRIMARY TYPOGRAPHY
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SECONDARY TYPOGRAPHY
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PHOTOGRAPHY, IMAGERY, GRAPHIC ELEMENTS
Our brand should always appear: ▪ Clear and Simple ▪ Honest and Trustworthy ▪ Professional Yet Approachable ▪ Modern and Solution-Focused
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PROMISE, POSITIONING STATEMENT, TAGLINES
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VOICE & MESSAGING
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PILLARS
11.2025
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