18A — February 10 - 23, 2012 — New Jersey — Mid Atlantic Real Estate Journal
www.marejournal.com
N EW J ERSEY
Fairfield Corporate Park, Fairfield, New Jersey
By Mike Mullin, Integrated Business Systems RE firms looking at strategic technology investments
FOR LEASE 32,000 Square Foot Industrial Building
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web portals is worth noting. Web portals initially became popular as an efficient means for commercial and residential tenants to submit work orders, and for real estate owners and operators to track job progress and payments. On the residential side, these portals often evolved to incorporate the ability to review billing, make pay- ments and communicate with management about things like package deliveries. This type of “concierge portal” has gained some traction in the commer- cial sector as well, especially in large cities. Recently, interest in this larger functionality has started to expand outside of urban areas. Other areas of the business that are benefitting from new levels of automation include check scanning and AP work- flow - two keys for achieving fast, accurate and safe process- ing of cash. The implementa- tion of electronic check conver- sion software improves cash management and streamlines the workflow for payments dramatically; time of entry can go down 50% or more for a continued on page 20A
with comfort level, along with improvements in Internet security and decreases in the cost of bandwidth. People are banking, paying their bills and shopping online. They have become more comfortable with data residing in the cloud. Mobile technology also is garnering a lot of attention in the real estate community. The proliferation of smart phones and PDAs has engendered an expectation of “instant access.” A lot of emphasis has been placed on the value for prop- erty managers, who can view and update work orders onsite. But now we are seeing more use of mobile technology on the marketing side of the business, in both the residential and commercial sectors. The ability to quickly cap- ture data on an iPad or Black- berry empowers leasing agents with more information. They are better able to engage their customers, which is an advan- tage in this highly competitive climate. Mobile is becoming a big deal, and it is compelling to see more technologies be- ing wrapped around the sales function. Likewise, the evolution of
onstant change may be the only thing about real estate technology that
always stays t h e s ame . E m e r g i n g p l a t f o rms , n e w w e b - based capa- bilities and need-driven requirements for increas-
* Warehouse/Manufacturing * 6,000 Square Feet Office – Can be reduced * 20 Ft Ceiling Height / 4 Tailgate Doors / 60+ Car Parking * Attractive rental rates and terms available.
SHELDON GROSS REALTY, INC. REALTORS Ɣ Corporate Real Estate Services 80 Main Street, West Orange, NJ 07052 Tel.#973-325-6200 - Fax.#973-325-9090 E-mail: sgross@sheldongrossrealty.com
Mike Mullin
ingly sophisticated function- ality are among the many factors that continue to push the industry forward. As we begin a new year, real estate companies are looking with interest at the latest, high-demand processes and products in the market. In many cases, they have not spent a dime for several years and are overdue to update their IT infrastructure. But the bigger picture shows that companies also are embracing some technologies that have come of age fairly recently. Application Servicer Provider (ASP) deployment for software applications and enterprise data is a prime example. The growing popularity of ASP really has a lot to do
Metropolitan Area Capital Markets Group
10 EXCHANGE PLACE 748,005 SF SALE OF TROPHY WATERFRONT OFFICE BUILDING JERSEY CITY, NJ MID-ATLANTIC I-95 PORTFOLIO 950,868 SF SALE OF NET LEASED INDUSTRIAL PORTFOLIO MARYLAND & NEW JERSEY 695 E. MAIN STREET 567,860 SF SALE OF CLASS A CBD OFFICE TOWER 800 MADISON STREET 217 UNITS SALE OF LUXURY APARTMENT COMMUNITY HOBOKEN, NJ 2 JOURNAL SQUARE 324,912 SF SALE OF TRANSIT-ORIENTED OFFICE TOWER JERSEY CITY, NJ
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STAMFORD, CT TREFOIL PARK 230,677 SF SALE OF A FIVE BUILDING OFFICE PARK TRUMBULL, CT
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