COMPANY NEWS
complimentary product offering to the existing Aqualla portfolio, and we aim to breathe new life into this historic brand by investing in its products and service.” ‘Superb brand meets superb brand’ was just one of many positive industry reactions to Aqualla’s acquisition of Adamsez. It’s a response that Steven appreciates. “It’s reassuring to know that we’ve been doing the right things over the last eight or nine years in terms of customer service, supporting the people who are supporting us. If we can now transfer some of the things that made us successful into an iconic brand like Adamsez it would make us all very proud.” Despite uncertainty about what the future holds, Aqualla is confident their model of investment and innovation is the
way forward. “The market is now a fashion industry and trends are changing all the time. It’s important to keep up with them and that’s something I think Adamsez has done well. They have some fantastic products that they maybe haven’t been shouting loud enough about.” So what is Steven’s assessment of the current situation, and how prepared is Aqualla for what lies ahead? “There’s a bit of a gold rush at the minute, but that is because of the lockdown and will subside at some point. When and by how much is the big question. If it does turn into a more difficult time we’re prepared and ready to deal with it. We’re already working on several different strategies that will open up new revenue streams without impacting our ability to gain market share. We’ve built
up a solid foundation in all aspects of our business that will allow us to invest now with confidence, regardless of how things develop over the next six to 12-months.” Aqualla has just appointed three new Regional Sales Managers, more than doubling the UK team. The blueprint for growth remains unchanged, with plans also including the launch of a re-branded, revitalised Adamsez across the Irish Sea. However, that’s for another day. Focus now is firmly fixed on galvanising a great brand on the island of Ireland. “The Adamsez acquisition feels like we’re starting a business all over again,” Steven explained. “The team of people we’ve assembled at Aqualla, right throughout the business, are passionate about what we’re doing and they share in the excitement this opportunity with Adamsez brings. There’s a real positivity about the place at the minute.” No wonder there’s an air of positivity. Aqualla has just recorded its busiest two weeks… ever! We’d say that’s a pretty decent start to this new alliance with old.
Aqualla Brassware Ltd, Units 3&4, 16 Crawfordsburn Road, Newtownards,
County Down BT23 4EA T: +44 (0)28 9182 8000
E: info@aquallabrassware.com www.aquallabrassware.com
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