REPORT OF THE HEAD OF MARKETING & BUSINESS DEVELOPMENT
We are pleased to present the Business Development & Marketing Report for 2025, reflecting another year of meaningful progress, innovation, and deepened commitment to the communities we proudly serve. Altura Credit Union continues to grow in size, strength, and relevance — guided by the cooperative values that define who we are and inspired by our vision to build lifelong relationships, one member at a time. This year marked a significant milestone with the successful merger of Baltinglass Credit Union into Altura. This expansion has strengthened our presence in new communities and enhanced our ability to serve members with a broader range of products and services. We proudly supported a wide variety of local clubs, schools, and community groups, and attended a record number of community events. These partnerships reflect the cooperative spirit of Altura and our belief in giving back to the communities that shape us. We also promoted our mortgage lending services — an area in which we have many years of experience. By bringing this offering to greater public attention, we are confident of strong future growth. Over the past two years, we reduced our mortgage rates twice, reinforcing our promise to deliver competitive, fair, and accessible mortgage options for members. Our digital transformation continues at pace. A new website and app are launching soon, designed to offer a simplified and seamless experience that rivals the best digital banks, while remaining rooted in our member-first ethos. These digital enhancements complement our strong physical presence in branches and communities, ensuring members can engage with us in the way that suits them best. We also introduced SEPA Instant Payments, enabling real-time fund transfers — a significant enhancement in convenience and service. We are encouraged by the enthusiasm shown by members from the former Baltinglass Credit Union, who have embraced the broader range of products and services now available to them. This affirms the success of our integration efforts and the shared strength of the Altura family. Our digital presence — across our website, app, and social channels — continues to grow, helping us connect, celebrate, and communicate with members in a vibrant and accessible way. These platforms reflect Altura’s ongoing evolution and the achievements of our members and communities, complemented by our many community meet-and-greet events. As we look ahead, our focus remains on sustainable growth, digital innovation, and community partnership. By balancing modern technology with personal service, Altura Credit Union will continue to be a trusted, member-owned financial cooperative — here to support every stage of our members’ financial journey, while maintaining financial stability and delivering value. In conclusion, I extend my sincere thanks to our Members, Staff, and Board of Directors for their continued trust and support. Together, we will ensure Altura Credit Union remains a cornerstone of our communities, fostering financial wellbeing and cooperative progress for generations to come.
Tom Brennan Head of Business Development & Marketing
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