RING THE BELL SPOTLIGHT
Rich Green Lawns’ 274% Growth Proves Simple Sells CLEAR MESSAGING HELPED CASH IN ON FALL CAMPAIGNS
At Ramblin Jackson, we love ringing the bell when one of our clients smashes a major win, and this fall, Rich Green Lawns gave us plenty to celebrate. They’re already a trusted lawn care name across New Jersey, known for reliability, expertise, and keeping their clients’ yards looking top-notch. But when it came to email marketing? Their message wasn’t cutting through the noise. Enter Robert Felton, our Director of Client Strategy. In a focused strategy session, he helped Eric Lehmann and his team remove the jargon and sharpen the message for their fall overseeding campaign. “We focused too much on industry jargon before,” Eric admitted. “Robert helped us make the email easier to read and more consumer-friendly. The difference was incredible.”
And incredible is an understatement. Their revamped email campaign drove over $75,000 in new sales in just one week, a 274% increase over the same week last year. That’s right: an almost triple boost, all from leads they already had in their system. No magic tricks, no crazy ad spend; just smart, clear messaging and a well- timed seasonal offer. The win proves what we’ve always said: the right marketing partner can change everything . It’s not just about crafting emails that look good; it’s about creating campaigns that speak directly to your customers, align with their needs, and make taking action irresistible. “Robert streamlined our message and made it flow,” Eric said. “It was simple, but it was powerful. And the results speak for themselves.” At Ramblin Jackson, helping landscape business owners hit these milestones is exactly why we do what we do. Whether it’s refining your brand message, designing a high-converting email sequence, or building a campaign that turns leads into measurable sales, we’re here to make it happen. Want your business in the next Ring the Bell Spotlight? Check out our services at RamblinJackson.com/services and see what your marketing can do when tuned for real results.
The SPEAR Email Advantage
Turn ‘Maybe Later’ Into ‘Let’s Do It’ With One Email
Don’t wait for spring to start selling. Send a SPEAR today. If you’re already a Ramblin Jackson client, your Landscape Marketing
Winter isn’t downtime. If you saw how Rich Green Lawn skyrocketed sales by 274% , you already know the power of a smart email strategy. Now it’s your turn. Email keeps you top-of-mind with past customers, warms cold leads, and turns “maybe later” into “let’s do it now.” Our favorite no-nonsense move? The SPEAR email: Short, Personal, Expecting A Reply . It’s one sentence that opens doors: “Did you know we can install your patio in January? Want details? Reply and we’ll lock in an opening and a seasonal offer.” Fast, direct, and shockingly effective.
Guide is ready to help. New here? Book a 15-minute marketing brainstorm call to see how we can turbocharge your email strategy this winter by visiting RamblinJackson.com/services or scanning the QR code provided.
Plant now. Harvest big later. Your spring success starts in December.
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