Tierra Marcus: I've got a twofold, internal and external. So I was a client of ISQ, which I know you know. But what we've incorporated into how we lead projects, as I mentioned before, was the empathy factor. If we can think in the minds of our clients, they will continue to come back to us because we don't speak MEP, SDS, DDS, because as a client, you have no flipping clue what that is, by the way. So the engineers in the room, you gotta talk common sense people. So, there's that aspect of it. And so I think our relatability to clients will have them coming back to us. Right. We will continue to gain more profit. We also educate our owners through the process of design and help them understand what their role in that is, which makes them feel like they're more integrated into the project. They do this once in a lifetime, maybe twice. Right. You have repeat clients, but making it truly special for them, will also make it a more profitable, profitable project. And then when you have to have those tough conversations about scope because they understand the process, you can get more out of that as well. Justin Smith: Right? Tierra Marcus: We've positioned ourselves as a true partner, somebody who's trusted and can help lean on them too, for their skin in the game. On the internal side of things, I would say I take a non-traditional approach. I'm an industrial engineer by background, so I don't have. I didn't grow up in the AEC industry, so very much a nontraditional type of. I am intentional about finding project leaders who don't necessarily have that background because I think it's 00:25:00 Tierra Marcus: a diversification of other experiences. And we talked a little bit about the educational diversity aspect. Well, roundedness as you lead projects and being strategic with how you partner your project managers with the different client types is a methodical way to go. That ROI helps the team internally execute better because those project leaders can accurately convey what that client needs is into the project team more clearly so that the team can get off the ground running and be more efficient. Right. We get into production at the right time, we execute at the right time. We're nailing our deliverables. We clearly understand client needs, but that's a lot of it is driven by communication. And if we have project leaders who can speak that language and be good effective conduits between the client and the internal design team, you're going to win every day. So. Brian Sielaff: Yeah, I think for us, our ROI is just where we can go from here. We, don't have like to your point, KPIs or how we can measure that or what we get out of it, but to what I mentioned earlier of just the feeling, I guess if you want to say that, of just from our overall focus on the attention, of just having people walk in our front door, of just truly wanting to be there and not have to be there. And then I think just, just the feeling
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