THE FIRST STITCHES, RHODE ISLAND Brothers Benjamin and Robert Knight acquire a mill in Warwick, Rhode Island, producing high- quality cotton cloth under B.B. & R. Knight.
THE WORLD-FAMOUS “FRUIT OF THE LOOM” NAME Inspired by apple labels painted on bolts of cloth – an early example of using decoration to drive sales.
LATE 1800S TO EARLY 1900S – MARK RECOGNITION GROWS The Fruit logo becomes a familiar symbol on textiles and garments, recognised by generations.
FRUIT GUARANTEES ITS COTTON QUALITY
ONE OF AMERICA’S FIRST TRADEMARKS Trademark No. 418 registered shortly after federal trademark law begins – cementing the brand’s place in history.
In response to inferior cottons in the market,
A PROUD HERITAGE OF INNOVATION, PARTNERSHIP AND RESPONSIBILITY From an original Rhode Island cotton mill to an iconic global brand trusted by decorators, distributors and resellers worldwide, Fruit of the Loom has always stood for consistent quality, responsible manufacturing, and strong partnerships.
Fruit of the Loom issues a fabric guarantee covering weight, thread count and finish, setting the high standards we continue to employ today.
MUSIC MERCHANDISING ERA As live music grows, the printed tee becomes the fan’s canvas. Fruit of the Loom garments are part of the world’s biggest tours and festivals.
STRONGER FOR THE FUTURE Berkshire Hathaway acquisition brings financial stability and investment for global growth.
TEAMS AND CAMPUSES Sweats and T-Shirts become staples for American colleges and athletic teams; the decorated collegiate look spreads internationally.
15000 Our story began in the United States in 1851 and continues today in Europe, where we manufacture at scale in our own industry-leading Moroccan facility. 22500 30000
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EUROPEAN PRODUCTION IN MOROCCO A purpose-built, fully-owned state-of-the-art facility gives end-to-end control, quality assurance and short lead times for the growing European imprint market.
KAISERSLAUTERN IS THE OFFICIAL HQ IN EUROPE SINCE 2018 FOL International GmbH (Kaiserslautern, DE) supports European customers with local distribution, stock, and administrational service teams.
IMPRINT PORTFOLIO EXPANDS Acquisition of Russell Brands (including Russell Athletic and Spalding) strengthens activewear and teamwear capability across the Fruit of the Loom family of companies.
GERMANY
EUROPE
MOROCCO
China Dalian
ASIA
Egypt Damietta
China Quindao
PACKAGING As part of a huge investment in sustainability, we introduce massive reductions in packaging.
ELECTRICITY Exciting developments in our transition to 95% renewable electricity in Morocco.
WATER RECYCLING
MADE CLOSER TO WHERE YOU DECORATE Over 90% of our garments are produced by us in Morocco – ensuring dependable quality, shorter lead times,
AFRICA
Bangladesh Chittagong
60% water recycling and commitment to remaining a Zero- Waste-to-Landfill business.
and greatly reduced transport emissions.
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