LEAP Interactive Handbook

CATEGORY MANAGER MANUAL

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Vision & Competencies

Application & Processes

Pricing

Promo

Placement

SuccessFactors

Knowledge Center & LEAP Sharepoint

Additional Resources

What is LEAP? LEAP is our L earning Lab designed to drive E fficiencies through shared best practices, A ccelerating ADUSAs market advantages by leverage P artnership Behaviors. The goal of LEAP is to leverage one category, Paper & Laundry, as a learning opportunity to understand key commonalities and differences across the local brands inclusive of tools, processes, decision paths, etc. while fostering cross brand relationship building and personal growth opportunities.

Category Management: Competencies & Definitions

Analysis & Insights Developing actionable insights based on an analysis of information and research, which can serve as the basis for decision making, strategy creation and initiatives/solutions Collaborative Partnerships Ability to create internal and external cross-functional relationships that enable the development of beneficial solutions eCommerce & Omnichannel Expertise Using Category eCommerce assortment, digital marketing and pricing tactics to capture online demand as a key part of a fully integrated, omnichannel commercial plan to drive the best customer experience and our strategy Financial & Business Acumen Ability to understand and apply knowledge of Local Brands and supplier business financial drivers, practices and concepts to develop ideas/solutions which produce desired sustainable results In-Store & Digital Shelf Management & Merchandising Ability to understand, create, and implement consistent in-store and digital merchandising and shelf management initiatives, utilizing related tools to support Local Brand's strategies and direction Internal & External Communication & Documentation Ability to communicate with internal partners and external suppliers across functions; communication may be oral or written including formal presentations and required documentation

Negotiation Ability to gain alignment between internal and external parties, while achieving positive business results Pricing & Promotion Ability to understand, develop, and implement pricing and promotion initiatives that support the Local Brands pricing strategy Product Development & Assortment Ability to develop and/or implement product development and assortment initiatives across all retail formats (On-Line & In-Store) to drive desired business results Strategic Business Planning Ability to, develop and implement comprehensive Category Leadership Solutions, including facilitating tactics and plans that deliver Local Brand's strategy Forecasting, Replenishment & Supply Chain Ability to understand, apply and integrate knowledge of Local Brands supply chain capabilities, policies and industry trends to optimize performance Systems & Technology Knowledge and utilization of systems and tools to enable execution of strategies and objectives

Click below to access the Category Development Handbook: Category Development Handbook

Applications & Processes

DA - APPLICATIONS & PROCESSES Click each header to see resources for each topic listed

Systems & Applications

Process & Reports

Overviews

• Microsoft - Office - Excel

• Copient • IRi/Circana • Zero Waste/Reclaim • Computer Assisted Ordering (CAO)

• Category & Supply Chain Overview • Supply Chain • ADvantage Program • Brand Strategy Overview

- PowerPoint • Data Warehouse: - Power BI - DSS • Sega • Blue Yonder

• Recall Process • Promo Advisor • 26 Week Timeline • Item Life Cycle (ILC) • Negotiations

• PMDM • VMDM

AUSA - APPLICATIONS & PROCESSES Click each header to see resources for each topic listed

Systems & Applications

Process & Reports

Overviews

• Microsoft - Office - Excel

• Copient • IRi/Circana • Zero Waste/Reclaim • Computer Assisted Ordering (CAO)

• Category & Supply Chain Overview • Supply Chain • ADvantage Program • Brand Strategy Overview

- PowerPoint • Data Warehouse: - Power BI - DSS • Sega • Blue Yonder

• Recall Process • Promo Advisor • 26 Week Timeline • Item Life Cycle (ILC) • Negotiations

• PMDM • VMDM

Pricing

DA - PRICING (INCLUDE BRIEF DESCRIPTION) Click each header to see resources for each topic listed

Process & Reports

Strategies & Guidelines • Brand Pricing/Promo Strategy • Detailed Explanation of Pricing KPIs • Pricing Tiers • Pricing Guidelines by Role • Size Value Pricing Guidelines • PB Brand Pricing Guidelines • Base Margin Management

Tools

• Revionics • Pricing Tools:

• Pricing Reports • Base Price Cost Increase Retail Lead Up vs Wait for Market • Price Tag Management Guidelines • Governmental Program Adherence

- Tools by Brand

AUSA - PRICING (INCLUDE BRIEF DESCRIPTION) Click each header to see resources for each topic listed

Process & Reports

Tools

• Revionics • Pricing Tools:

• Pricing Reports • Base Price Cost Increase Retail Lead Up vs Wait for Market • Price Tag Management Guidelines • Governmental Program Adherence

- Tools by Brand

Promo

DA - PROMO (INCLUDE BRIEF DESCRIPTION) Click each header to see resources for each topic listed

Strategies & Guidelines • Item Selection Guidelines • Promo Tag Management Guidelines • Private Brand Promo Frequency Strategy • End of Lifecycle Markdown Pricing Strategy • Promo Depth & Funding Expectations • TPR Guidelines

Ad Based

Coupons

eComm

• Overall Promo Strategy • Promo Projections & Acceptance Threshold • Ad Asset Types • Approved Promotion Strategy & Tactics • Item Selection Guidelines\ • Promo Display Calendar

• Copient & Shopper Market • Digital Coupon Strategy • Clip Coupon Strategy

• Descriptions, Search Terms, Training on Wording

AUSA - PROMO (INCLUDE BRIEF DESCRIPTION) Click each header to see resources for each topic listed

Ad Based

Coupons

eComm

• Overall Promo Strategy • Promo Projections & Acceptance Threshold • Ad Asset Types • Approved Promotion Strategy & Tactics • Item Selection Guidelines\ • Promo Display Calendar

• Copient & Shopper Market • Digital Coupon Strategy • Clip Coupon Strategy

• Descriptions, Search Terms, Training on Wording

Placement

DA - PLACEMENT (INCLUDE BRIEF DESCRIPTION) Click each header to see resources for each topic listed

Contractual Merchandising • Contracted Front End for PLC Expectations • Clip Strip Programs

Promotional Merchandising • PB Promotion Guidelines for Instore Display • TPR Display Strategy • Endcap, Themed, Wing Display Guidelines • Display by Ad Type

Off Shelf Merchandising • Visual Merchandising Guidelines • Dedicated Merchandising Guidelines • Mass Locations • Seasonal/Theme or Cross Match Locations • Bin Guidelines • PB number of Displays today • Aisle & Floor Stack/Shippers

AUSA - PLACEMENT (INCLUDE BRIEF DESCRIPTION) Click each header to see resources for each topic listed

Contractual Merchandising • Contracted Front End for PLC Expectations • Clip Strip Programs

Promotional Merchandising • PB Promotion Guidelines for Instore Display • TPR Display Strategy • Endcap, Themed, Wing Display Guidelines • Display by Ad Type

SuccessFactors: How to Access & Register for courses

GETTING TO SUCCESSFACTORS

Use the Home dropdown to go to the Learning page

Use the Find Learning search box to search for a course

Knowledge Center & LEAP SharePoint

KNOWLEDGE CENTER: TRAINING REGISTRATION

KNOWLEDGE CENTER: COURSE CATALOG

Course Catalog

LEAP SHAREPOINT

Link and screenshot of sharepoint

Additional Resources

HELPFUL RESOURCES & LINKS

SuccessFactors

Intranet?

HelpDesk: AUSA #

DA #

MarkIT

Category Development Handbook

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