DA - PROMO (INCLUDE BRIEF DESCRIPTION) Click each header to see resources for each topic listed
Strategies & Guidelines • Item Selection Guidelines • Promo Tag Management Guidelines • Private Brand Promo Frequency Strategy • End of Lifecycle Markdown Pricing Strategy • Promo Depth & Funding Expectations • TPR Guidelines
Ad Based
Coupons
eComm
• Overall Promo Strategy • Promo Projections & Acceptance Threshold • Ad Asset Types • Approved Promotion Strategy & Tactics • Item Selection Guidelines\ • Promo Display Calendar
• Copient & Shopper Market • Digital Coupon Strategy • Clip Coupon Strategy
• Descriptions, Search Terms, Training on Wording
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